PR experts Remi and Donna read the newspaper together, looking for relevant and up-to-date information for media training.
PR experts Remi and Donna read the newspaper together, looking for relevant and up-to-date information for media training.

strategy

No one is waiting for a crisis, but good preparation is essential.

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what we help you with

Let's start at the beginning: is it clear what your organization stands for? What message do you want to convey? And what position do you take?

Is that clear? Beautiful. Not quite yet? Don't worry. With a strategy session, we set the foundation together as a strong (message) house.

Now comes our plan, the campaign. In our PR plan, we clearly identify objectives, target groups and key messages. We also determine which (tier) media are most important to your organization. This is how we formulate concrete goals that guide all PR activities.

Our PR managers monitor this strategy in everything we do and make adjustments where necessary. The foundation is there. Time to be in the news.

crisis communication

Need a rush and advice? Crisis communication helps you stay in control when it really matters. With strategic communication, you ensure that your organization comes across as clear, decisive and reliable: right message, right time. We are ready to support you with drawing up a clear crisis plan, media advice and immediate support.

this is how we do it:

strategy session &
message house

Preventing a crisis isn't always possible, but you can make sure you're prepared. We help you develop a comprehensive

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pr plan

As soon as a crisis occurs, rapid and organized action is essential. This starts with activating a crisis team. We help you bring the right people together and assign clear roles and responsibilities. We immediately determine a communication strategy that suits the situation, and we quickly open internal and external lines for efficient decision-making.

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consistency

During a crisis, we help you distribute information via the right channels, such as press releases, social media and internal updates. At the same time, we continuously monitor the reactions from the media and the public, so that we can quickly correct disinformation and adjust the approach if necessary.

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evaluate and learnassurance & adjustment

Once the crisis is over, we will reflect on the approach together. We analyse what went well, what challenges occurred and how they can be prevented in the future. We support you in restoring trust so that you can come out of the crisis stronger and better.

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sounds good? let's talk!

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thought leader success stories

As an Amsterdam PR agency, we make an impact for our customers. Both inside and outside of Amsterdam. Read our clients' inspiring cases to find out how we do that — and what the results are.

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