Media training helps spokespersons and experts engage strongly and confidently with journalists. We work on clear key messages, learn how media think and train how to tell your story sharply and convincingly. This way, you ensure that your message is not only correct, but also sticks.
Will you be the new spokesperson for your organization?
Or do you want to refresh media skills? With our media training, CEOs, business leaders and experts help formulate a strong core message and tell their story clearly.
In addition, we train how to structure interviews, how to answer journalists' questions and how to stay calm and convincing under pressure.
This way, you can stand firm when the camera is on or the journalist asks.
Before each interview, we ensure that you are well prepared at the table. You will receive a clear briefing document containing the journalist or interviewer, the approach of the conversation, the most important themes and the key messages you want to convey. In advance, we plan a short call to review everything together, discuss questions and clarify the line of the story.
Together, we determine which practical examples, views and answers best suit your role and the story you want to tell. We translate complex topics into clear, concrete messages that work well in interviews. This is how we ensure that you know what you want to say and how to convey it powerfully and believably.
During the media training, we practice realistic interview situations. Together with an external expert, we mimic various scenarios and take on the role of the critical journalist who keeps asking. With camera, practical exercises and direct feedback, you'll learn how to tell your story calmly, clearly and convincingly.
After training, it doesn't stop. We will develop a debrief for you with the most important learning points, practical tips and concerns for subsequent interviews. We also prepare a Q&A with sharp questions and strong answers, so that you can keep practicing after the training and look stronger.
With your knowledge and experience as a media speaker, you will become the face of your organization.
By offering your organization the spotlight it deserves, you ensure a wider reach. This increases the trust and credibility of your brand. Transferring your organization's knowledge and exuding authority and credibility can contribute to your thought leadership position.
As a thought leader, the media knows where to find you when they are looking for an expert in your industry, so you're in the right place at the right time.
Want to learn more about thought leadership? Check out our thought leadership page!
The media training is prepared and given by our PR professionals. With real-life examples, we'll prepare you for everything you can expect as a spokesperson for your organization.
Our training can be given at your location, but you are also welcome to visit our office in Amsterdam. The training takes approximately 3 hours.
Want to get started and get your spot in the media? Let's talk!
Feel free to request a quote: fill out our contact form or give us a call.
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