All this talk about PR and thought leadership is nice, but what does it actually mean? And when do you deploy it? Or another question? You are not the only one! Therefore: the FAQ page. With the most frequently asked questions and the most concrete answers.
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Public relations (or PR) is how you share your organization's knowledge. Consider various media channels such as radio, podcasts, television and, of course, news outlets. Public relations helps your organization position itself in an (often very saturated) market. So with free publicity, you ensure a strong brand identity and visibility with your desired audience.
PR is useful for every organization, whether you are a start-up or a major player in your market. With PR you can work on different parts of your organization: from brand awareness, to positioning yourself as an expert(thought leader) in your industry.
With public relations, you create a strong brand identity and visibility with your desired audience. That is, you are seen as the expert in your industry(thought leader).
As a thought leader, you possess the knowledge, expertise and insights that are of interest to your target audience(s). This makes you the knowledge leader in your industry. As a thought leader, you have the credibility and authority to influence others, and you communicate that. As a result, both the media and the customer know where to find you when they are looking for an expert within your industry.
nxt agency makes several efforts to ensure that our clients are in the news. For example, we have a large network of journalists-, in different industries- who we know what news is of interest to them. In addition, we are aware of what is going on in the news, so that we can quickly recognize signals of change and respond accordingly. This also helps us predict possible trends and pick out news hooks that are coming. Furthermore, we keep an eye on what news is coming, think political developments and announcing numbers. The result: a strategy that is not behind the times.
Translating numbers and facts into a coherent and newsworthy story: for many organizations, this remains difficult. Fortunately, we are experts at it. By scheduling brainstorming sessions with our clients, we really get to the heart of a message. We then translate this into a newsworthy message to reach the right journalists at the right media outlets. In this way we ensure that your expertise is presented to the target group that needs it most.
What if your organization already uses paid ads? Or if you're unsure between PR and ads? Glad you asked! By buying ads, you provide visibility to a specific target audience. In addition, you can be commercial and sell your product or service, often with a direct call to action. Public relations works slightly differently, and also has a different purpose. Pr statements deal more with content and knowledge. You do not try to sell something directly, but show that you know what you are talking about. In this way, you market yourself as a thought leader. This increases the credibility of you and your organization and also lets (future) customers know: you are the place to be!
If you compare the two, there is no "better" option. Ideally, you would use both options. The choice depends on your intent. We, as a public relations agency, do recommend always starting with pr. Duh. But no, not just because we want you as a client. Build your organization's reputation first. Think about what you have to say and try to share your organization's unique insights. Make sure the focus is on knowledge sharing. That way, you have a clear brand identity and high reliability even before you invest in expanding your reach. By doing so, you are already ensuring higher conversion and more sales!
Then use advertising to repeat your message as well as to communicate to the target audience exactly what you want to say. You are then not bound by the demands of the journalist. You decide what the message will look like, who you want to reach and when you want to do it. You ensure that you sell a specific service or product.
Sure! The industries on our website are our specialties. Industries in which we have a lot of experience, because we have already helped many clients in these industries. Of course, this does not mean that we cannot or do not want to go beyond this. We have a large network of journalists in both our expertise branches, and beyond. Feel free to contact us to discuss the possibilities.
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