PR experts Remi and Donna read the newspaper together, looking for relevant and up-to-date information for media training.
PR experts Remi and Donna read the newspaper together, looking for relevant and up-to-date information for media training.

crisis communication

No one is waiting for a crisis, but good preparation is essential.

An unexpected crisis can affect any organization and have a major impact. How you react in the first crucial hours determines the image that customers, media and stakeholders get of your organization. With our crisis communication, you are optimally prepared and you act strategically, even under the greatest pressure.

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what can you expect?

Our crisis communication helps you to be prepared and act effectively in any situation. Together, we develop a crisis communication plan so that you are ready for unexpected challenges. During acute crisis situations, our experts are there for you 24/7, from preparing press statements to media contact and monitoring — everything to maintain control. Afterwards, we will support you in restoring trust and evaluate the approach so that you come out of the crisis stronger and better prepared.

effective communication •
take control • fast responsiveness •
maintain trust •

this is how we do it:

prepare

Preventing a crisis isn't always possible, but you can make sure you're prepared. We help you develop a comprehensive crisis communication plan that includes scenarios for potential crises, key messages for various target groups and a detailed roadmap. In addition, we train your team so that everyone knows how to act when a crisis occurs.

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triggering

As soon as a crisis occurs, rapid and organized action is essential. This starts with activating a crisis team. We help you bring the right people together and assign clear roles and responsibilities. We immediately determine a communication strategy that suits the situation, and we quickly open internal and external lines for efficient decision-making.

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communicate and monitor

During a crisis, we help you distribute information via the right channels, such as press releases, social media and internal updates. At the same time, we continuously monitor the reactions from the media and the public, so that we can quickly correct disinformation and adjust the approach if necessary.

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evaluate and learn

Once the crisis is over, we will reflect on the approach together. We analyse what went well, what challenges occurred and how they can be prevented in the future. We support you in restoring trust so that you can come out of the crisis stronger and better.

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sounds good? let's talk!

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why crisis communication?

A crisis can strike at any time, often without warning. It could be a production error, a negative news story, a cyber attack, or any other unexpected event that affects your reputation. In such situations, how you react is crucial. A well-thought-out crisis communication strategy can make the difference between controlling the situation or losing trust with customers, media and stakeholders.

With professional crisis communication, you protect your reputation, maintain control and give peace of mind to everyone involved.


practical info

Our experts are available 24/7 to respond quickly and guide you through every phase of the crisis.

In addition, we provide clear reports and evaluations, so that you can understand the impact and the lessons learned afterwards. Contact us for more information about how we can help your organization with a customized solution.

How to get started preventively with your crisis communication? Let's talk!

Feel free to request a quote: fill out our contact form or give us a call.

thought leader success stories

As an Amsterdam PR agency, we make an impact for our customers. Both inside and outside of Amsterdam. Read our clients' inspiring cases to find out how we do that — and what the results are.

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