ROC Mondriaan, one of the most progressive mbo institutions in the Netherlands, not only knows how to prepare its students for the future, but also how to make a social impact at the political level. By focusing strategically on public relations and communications, they have taken the power of their educational stories to the next level. This is how ROC Mondriaan together with nxt agency translates their vision into concrete results in the media and in the Dutch Parliament.
ROC Mondriaan is among the top five ROCs in the Netherlands and is known for its innovative approach to education. The courses are attuned to the latest developments in professional fields and society. With foresight, the institution prepares its students for an active role in tomorrow's society. This ambition is also reflected in their communication strategy: the stories of ROC Mondriaan deserve a podium in the national media to underline the importance of MBO graduates for society.
At the start of the collaboration, ROC Mondriaan and nxt agency formulated clear communication objectives. "Our goal was primarily to show how important college graduates are to our society," says Guusje. "Without them, the Netherlands stands still," says Guusje, communications advisor PR and events at ROC Mondriaan.
Een mooi voorbeeld van maatschappelijke impact ontstond rondom het onderwerp Maatschappelijke Diensttijd (MDT). Jongeren bij ROC Mondriaan zetten jaarlijks een aantal uren in voor vrijwilligerswerk, waarmee ze midden in de maatschappij staan. Nxt agency hielp bij het schrijven en verspreiden van persberichten over MDT, wat al snel de aandacht trok van Den Haag. Dit leidde ertoe dat MDT opnieuw op de politieke agenda kwam, onder meer tijdens de debatten over de onderwijsbegroting.
According to Guusje, nxt agency's strength lies in our strategic approach to communications. "Education stories have been told many times before, but nxt agency helps us put those stories in a new format," she says. "They support us in creating a communication strategy by determining what angle to use, what hook to find, and how to distribute the news at the right time and through the right channels."
With a clear vision of education and communication, ROC Mondriaan manages not only to inspire their students, but also to spark social discussion. Thanks to the collaboration, we have succeeded in increasing their impact, both in the media and at the political level. ROC Mondriaan proves that the mbo is not only essential to our society, but also a source of innovation and inspiration.
