ROC Mondrian, one of the most progressive vocational education institutions in the Netherlands, not only knows how to prepare its students for the future, but also to make a social impact at the political level. By strategically focusing on public relations and communication, they have taken the power of their educational stories to the next level. This is how ROC Mondriaan, together with nxt agency, translates their vision into concrete results in the media and in the House of Representatives.
“The stories from education have been told many times, but nxt agency helps us give those stories a new look.”
Are you working on the latest developments and learning methods? Bring that knowledge to life and rise above the competition.
About ROC Mondriaan: A pioneer in educational innovation
ROC Mondriaan is one of the top five ROCs in the Netherlands and is known for its innovative approach to education. The courses are tailored to the latest developments in fields and society. With foresight, the institution prepares its students for an active role in tomorrow's society. This ambition is also reflected in their communication strategy: ROC Mondriaan's stories deserve a stage in the national media to underline the importance of MBO students for society.
Targeted collaboration: The power of public relations
At the start of the collaboration, ROC Mondriaan and nxt agency formulated clear communication objectives. “Our goal was mainly to show how important MBO students are for our society.” “Without them, the Netherlands will stand still,” says Guusje, PR and events communications advisor at ROC Mondriaan.
From press release to political impact
A good example of social impact arose around the topic Social Service Time (MDT). Every year, young people at ROC Mondriaan dedicate a number of hours to volunteer work, putting them at the heart of society. Nxt agency helped write and distribute press releases about MDT, which quickly caught the attention of The Hague. This led to MDT coming back on the political agenda, including during the debates about the education budget.
Communication with impact: retelling stories
According to Guusje, the strength of nxt agency lies in our strategic approach to communication. “The stories from education have been told many times, but nxt agency helps us give those stories a new look.” “They support us in developing a communication strategy by determining which approach to use, which bracket to find, and how to distribute the news at the right time and through the right channels.”
Goals are achieved
With a clear vision of education and communication, ROC Mondriaan not only knows how to inspire their students, but also to initiate a social discussion. Thanks to the collaboration, we have succeeded in increasing their impact, both in the media and on a political level. ROC Mondriaan proves that MBO is not only essential for our society, but also a source of innovation and inspiration.
