ROC Mondriaan, one of the most progressive mbo institutions in the Netherlands, not only knows how to prepare its students for the future, but also how to make a social impact at the political level. By focusing strategically on public relations and communications, they have taken the power of their educational stories to the next level. This is how ROC Mondriaan together with nxt agency translates their vision into concrete results in the media and in the Dutch Parliament.
ROC Mondriaan is among the top five ROCs in the Netherlands and is known for its innovative approach to education. The courses are attuned to the latest developments in professional fields and society. With foresight, the institution prepares its students for an active role in tomorrow's society. This ambition is also reflected in their communication strategy: the stories of ROC Mondriaan deserve a podium in the national media to underline the importance of MBO graduates for society.
At the start of the collaboration, ROC Mondriaan and nxt agency formulated clear communication objectives. "Our goal was primarily to show how important college graduates are to our society," says Guusje. "Without them, the Netherlands stands still," says Guusje, communications advisor PR and events at ROC Mondriaan.
A good example of social impact arose around the subject of Social Service Time (MDT). Young people at ROC Mondriaan annually commit a number of hours to volunteer work, putting them at the center of society. Nxt agency helped write and distribute press releases about MDT, which quickly attracted the attention of The Hague. This led to MDT being back on the political agenda, including during debates on the education budget.â
According to Guusje, nxt agency's strength lies in our strategic approach to communications. "Education stories have been told many times before, but nxt agency helps us put those stories in a new format," she says. "They support us in creating a communication strategy by determining what angle to use, what hook to find, and how to distribute the news at the right time and through the right channels."
With a clear vision of education and communication, ROC Mondriaan manages not only to inspire their students, but also to spark social discussion. Thanks to the collaboration, we have succeeded in increasing their impact, both in the media and at the political level. ROC Mondriaan proves that the mbo is not only essential to our society, but also a source of innovation and inspiration.
