Quinyx knows the value of PR. Even before collaborating with nxt agency, she worked on her brand awareness with the help of PR. But the need for a new, proactive approach increased. A LinkedIn message from Remi came at the right time. And with a challenging PR assignment, nxt agency got to get Quinyx's hands dirty. Marketing manager Jaline Haitsma talks about the collaboration and results.
Originally from Sweden Quinyx provides Workforce Management (WFM) software that uses AI. The software automates the time-consuming planning process with features such as Workforce Planning, Time Tracking, AI Forecasting, and more. Jaline: “The software focuses on three parts:
1. with Quinyx's WFM software, you can create work schedules;
2. the WFM application helps you with the task and skill management of remote employees;
3. with AI, you can automatically generate rosters based on historical data.”
With an AI-driven software solution, Quinyx is unique in the WFM software market. But getting that message out to the public is also a challenge. Where the organization is already the name in WFM software in Sweden, it still has to find its way among the established names here. That is why we immediately focused on PR. “In the three years that we have been active in the Netherlands, we have used PR to increase our brand awareness. But previous experiences with PR agencies weren't good enough.”
For that reason, Jaline was looking for new expertise. “And I was already in the mood that I would have to check off an extensive checklist to find the right party among all those PR agencies. But at that moment, Remi approached me. That worked out really well.”
This proactive approach was appreciated. “We just missed a party that takes the initiative and thinks along. In short, a party that is proactive. Remi's message therefore not only came at the right time, but was also popular. With nxt agency, we dared to continue working on our brand awareness.”
nxt agency was immediately thrown into the deep end. “Every year, we publish a study entitled 'States of the frontline workforce'. In it, we share what employees in executive functions, for example in retail, logistics or hospitality, find important for and in their work. What developments do they see and find important? What makes work valuable to them? How do they get motivated? nxt agency was tasked with bringing this research report to the attention.”
That's what nxt agency did with gusto, Jaline shares. “There were several reports about the investigation and the data in the report.” This has led to a potential reach of 4.7 million. Publications range from, among others Fashion United, up to The Telegraph and The Entrepreneur. “What's important here is the proactive approach that we previously missed. For example, Remi delved into the data on his own initiative to discover differences between the Randstad and beyond, for example. That kind of action was exactly what we meant by proactive.”
That thinking along was not the only thing that made the collaboration enjoyable. “We got the personal attention we wanted, but above all, the collaboration was also fun. People often forget that factor. But the friendliness and warmth of the nxt agency team have improved the quality of the collaboration. There's a nice and relaxed vibe.”
That is why Quinyx will continue to work with nxt agency for at least another year. “We can still draw a lot from the current research and the next one is also coming. That is why we have extended the partnership for another year. We are very satisfied!”
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