Quinyx knows the value of PR. Even before working with nxt agency, it was using PR to build its brand awareness. But the need for a new, proactive approach was growing. A LinkedIn message from Remi came at the right time. And with a challenging PR assignment, nxt agency was allowed to get its hands dirty for Quinyx. Marketing manager Jaline Haitsma talks about the collaboration and the results.
Originally from Sweden, Quinyx provides Workforce Management (WFM) software that uses AI. The software automates the time-consuming planning process with features such as Staff Planning, Hour Recording, AI Forecasting and more. Jaline: "The software focuses on three components:
1. use Quinyx's WFM software to create work schedules;
2. the WFM application helps you with task and skill management of remote employees;
3. with AI, you can have rosters generated automatically based on historical data."
With an AI-driven software solution, Quinyx is unique in the WFM software market. But getting that message across is a challenge. Whereas in Sweden the organization is already the name in WFM software, here it still has to squeeze in between the established names. That's why the focus was immediately put on PR. "In the three years that we have been active in the Netherlands, we have used PR to increase our brand awareness. But previous experiences with PR agencies were still not good enough."
For that reason, Jaline was looking for new expertise. "And I already felt the buzz that I would have to tick off an extensive checklist to find the right party among all those PR agencies. But at that moment Remi approached me. That worked out very well."
That proactive approach struck a chord. "We were just missing a party that takes initiative and thinks along. In short, a party that is proactive. Remi's message therefore not only came at the right time, but also fell into taste. With nxt agency we dared to continue working on our brand awareness."
nxt agency was immediately thrown in at the deep end. "Every year we publish a survey 'States of the frontline workforce'. In it we share what employees in executive positions, for example in retail, logistics or hospitality, consider important for and in their work. What developments do they see and consider important? What makes work valuable to them? How do they get motivated? nxt agency was given the task of highlighting this research report."
That's what nxt agency did with verve, shares Jaline. "Multiple messages went out about the research and the data from the report," she says. That led to a potential reach of 4.7 million. Publications ranged from Fashion United, among others, to The Telegraph and The Entrepreneur. "Important in this is the proactive approach we lacked before. On his own initiative, for example, Remi delved into the data to discover differences between the Randstad and beyond. That kind of action was exactly what we meant by proactive."
That thinking along was not the only thing that made the collaboration enjoyable. "We got the personal attention we wanted, but above all the cooperation was also pleasant. People often forget that factor. But the coziness and warmth of the nxt agency team added to the quality of the collaboration. There is a fun and relaxed vibe."
Quinyx is therefore working with nxt agency for at least another year. "We can still draw a lot from the current research and the next research is also coming up. That is why we have extended the cooperation for another year. We are very satisfied!"
