A revolutionary chatbot built with the same technology as ChatGPT. A chatbot that surpasses its predecessors. As Alexander Wijninga, founder and owner of the Watermelon chatbot, says: “We've all talked to a chatbot before. And let's be honest: that sucks, right? That's not the case with ours. Talk to our chatbots and you'll have a great experience.” But how do you introduce such a new product to the market? For that task, Alexander enlisted the help of nxt agency.
Normally, we would write a bit about the company ourselves. But let's put Watermelon's chatbot, called Watermelon Pulse, to work right away. We ask the Watermelon chatbot the question: “What is Watermelon?” The answer: “Watermelon is a chatbot platform that helps companies create, manage, and deploy chatbots to improve customer service and communication. The platform is aimed at simplifying the chatbot design process and ensures that companies can build their own chatbots without technical knowledge. Watermelon chatbots can help companies communicate more efficiently with customers, increase customer satisfaction and reduce the workload for support teams.” We couldn't have written it better ourselves.
And sure, this isn't immediately revolutionary. It gets more interesting if you ask the chatbot to write a blog about collaborating with nxt agency. He also does this effortlessly. And also when you ask the question in French or Arabic, for example. Alexander: “We feed the bot with all the company's information, and the chatbot can then answer any question about the company. If we choose to make that information available. That is how we distinguish ourselves. We offer the possibility of total cooperation between humans and robots.” It's like you're already talking to a human being. “That's why it's called Watermelon Pulse. The bot is so human that it looks like it has a heartbeat.”
A good story and a strong product. How do you get that to the guy? “Before introducing Watermelon Pulse, we were looking for a party that could help us take advantage of the traffic around ChatGPT. ChatGPT is a hype, but the technology behind it, GPT-4, is the revolution. We use the same technology. We wanted to get a lot of media attention.”
The man behind Watermelon was tipped to contact Remi from nxt agency and after a good conversation and agreement about the price, nxt agency got to work. Within a few days, a PR campaign was set up. A campaign to exploit the hype surrounding GPT-4, ChatGPT.
And successfully. “Within less than a week, more than 15 media outlets picked up the message. Now there will be a lot more. We also supplemented nxt agency's efforts with messages on social media. That's where we were mentioned, for example, on a LinkedIn page with half a million followers. It really caused a lot of traffic. And although we can't show one-on-one how many leads it led to, our phones have been ringing quite a bit.”
All of this was achieved in a collaboration that also went well. “The collaboration was good and relaxed. Nxt agency has a lot of expertise. With little preparation time, they have set up a strong campaign. We also learned from each other. Where the first publications got off to a slow start, the news then spread like an oil slick. Exactly what we wanted.”
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