A revolutionary chatbot created with the same technology as ChatGPT. A chatbot that transcends its predecessors. As Alexander Wijninga, founder and owner of Watermelon's chatbot, says, "We've all talked to a chatbot before. And let's face it: that sucks, right? With ours it doesn't. Talk to our chatbots and you have a super good experience." But how do you introduce such a new product to the market? For that task, Alexander enlisted the help of nxt agency.
Normally, we would write a piece about the company ourselves. But right away, let's put Watermelon's chatbot, called Watermelon Pulse, to work. We ask Watermelon's chatbot the question, "What is Watermelon? The answer: "Watermelon is a chatbot platform that helps companies create, manage and deploy chatbots to improve their customer service and communications. The platform focuses on simplifying the chatbot design process and allows businesses to build their own chatbots without technical knowledge. Watermelon chatbots can help companies communicate more efficiently with customers, increase customer satisfaction and reduce workload for support teams." We couldn't have written it better ourselves.
And sure, this is not yet immediately revolutionary. It gets more interesting when you ask the chatbot to write a blog about the cooperation with nxt agency. It does this too without effort. And even when you ask the question in French or Arabic, for example. Alexander: "We feed the bot all the information about the company, and the chatbot can then answer any question about the company. If we choose to make that information available. That's how we differentiate ourselves. We offer a possibility of a total collaboration between human and robot." It's like talking to a human already. "That's why it's called Watermelon Pulse. The bot is so human that it looks like it has a heartbeat."
A good story and a strong product. How do you market that? "For the introduction of Watermelon Pulse, we were looking for a party that could help us ride on the traffic around ChatGPT. ChatGPT is hype, but the technology behind it, GPT-4, is the revolution. We are using the same technology. We wanted to get quite a bit of media attention."
The man behind Watermelon was tipped off to contact Remi from nxt agency and after a good conversation and agreement on price, nxt agency got to work. Within a few days a PR campaign was rigged. A campaign to capitalize on the hype surrounding GPT-4, ChatGPT.
And with success. "Within say one week, over 15 media outlets picked up the message. We also complemented nxt agency's efforts with posts on social media. For example, there we were mentioned on a LinkedIn page with half a million followers. It really created a lot of traffic. And while we can't prove one-to-one how many leads it led to, our phones have been ringing big time."
The collaboration that went well and the results reflect that. "The cooperation was good and relaxed. nxt agency has a lot of expertise. With little preparation time, they created a strong campaign. We also learned from each other. Where the first publications started slowly, the news then spread like an oil slick. Exactly what we wanted."
