As part of the Ministry of Economic Affairs and Climate (EZK), takes it Digital Trust Center (DTC) the task itself to raise awareness of safety in digital business. They have been doing this since 2018. Because digitization is becoming an increasingly important part of doing business, it is important for entrepreneurs and organizations to be aware of how they can bring their digital security in order.
To help entrepreneurs and organizations with this, the DTC has developed a number of useful tools in addition to a lot of information and advice. Like the CyberVeilig Check for freelancers and SMEs. This way, as an entrepreneur, you know within 5 minutes where your digital security is lagging behind and how you can still take these measures. In addition, they have set up the DTC Community: entrepreneurs and cybersecurity professionals can share current and relevant information with each other in a safe, private environment. The challenge of the DTC lay mainly in reaching the, more than 2.3 million, Dutch entrepreneurs for whom these tools were created.
That's why nxt agency's PR services came in handy. Where most organizations aim to brand awareness, DTC was rather about distributing their information and advice products. With an upcoming integration with two other cybersecurity organizations, working on brand awareness was not a priority for this organization. This required a slightly different approach for the nxt agency PR experts. For example, they were responsible for sharing threat messages in commonly used business software with various media. As a result, the information reaches the right target groups more quickly and entrepreneurs can take the necessary actions more quickly. In this way, the information from the DTC is put in the spotlight.
Since the start of the collaboration with nxt agency, DTC communication advisor Georgine Aerts has noticed an increase in traffic. “Since the start of the collaboration, we have certainly seen an upward trend in the number of visitors to our website and the tools.” nxt agency has succeeded in this by ensuring a high frequency of placements of information from the DTC on various leading platforms such as Dutch IT Channel and Tweakers. Together, these placements resulted in a total reach of 100,307,304. The DTC liked the collaboration. “Apart from professional cooperation, it is also a very pleasant and flexible collaboration. This with friendly, professional people and we love that!” says Georgine.
Getting the right tools to the right target group was the mission that nxt agency set out on with the DTC. Through effective PR, they saw the number of visitors to both the website and the tools increase within a year. Also looking for effective PR for your organization? Let's talk!
