As part of the Ministry of Economic Affairs and Climate (EZK), the Digital Trust Center (DTC) takes on the task of raising awareness of security in digital business. They have been doing this since 2018. As digitalization becomes an increasingly important part of doing business, it is important for entrepreneurs and organizations to be aware of how to get their digital security in order.
To help entrepreneurs and organizations with this, the DTC has developed a number of handy tools in addition to a lot of information and advice. Such as the CyberSafe Check for the self-employed and SMEs. This allows entrepreneurs to know within 5 minutes where their digital security lags behind and how they can still take these measures. They also set up the DTC Community: here entrepreneurs and cybersecurity professionals can share current and relevant information with each other in a safe, private environment. The DTC's challenge was mainly in reaching the, over 2.3 million, Dutch entrepreneurs for whom these tools are made.
That's why nxt agency's public relations services came in handy. Whereas most organizations have brand awareness as their goal, DTC was more concerned with spreading their information and consulting products. With an upcoming integration with two other cybersecurity organizations, working on brand awareness was not a priority for this organization. This required a slightly different approach for nxt agency's public relations experts. For example, they made sure to share threat messages in commonly used enterprise software with various media outlets. This ensures that information reaches the right target groups more smoothly and entrepreneurs can take the necessary actions on it more quickly. In this way, the DTC's information is put in the spotlight.
Since beginning its collaboration with nxt agency, DTC communications consultant Georgine Aerts has noticed an increase in traffic. "We definitely see an upward trend in visitor numbers to our website and tools since the start of the cooperation." This has been achieved by nxt agency by ensuring a high frequency of placements of information from the DTC on several leading platforms such as Dutch IT Channel and Tweakers. Together, these placements resulted in a total reach of 100,307,304. The cooperation pleased the DTC. "Apart from a professional cooperation, it is also a very pleasant and flexible collaboration. This with pleasant, professional people and we love that!" said Georgine.
Getting the right tools to the right target audience was the mission nxt agency took on with the DTC. Through effective PR, they saw the number of visitors to both the website and the tools increase within a year. Also looking for effective PR for your organization? Let's talk!
