of the goals for media value and publicity achieved
1. (Knowledge) authority:
You want to exude authority and become the expert in the field of education. This is how you are chosen instead of the competition.
2. Brand awareness:
By increasing your brand awareness, you ensure a high level of recognition and attract new talent.
3. Reliability:
Independent news platforms come to you for your expertise.
4. Reputation Management:
Positive publicity is everything. Control how you address the media.
5. Making an impact:
You want to go for a change. Whether this is at the local level or on a larger scale: you make a difference.
6. Show and tell:
You show what you do and why you do it. How do you prepare your customer for a digital future?
With our large network in the education industry, we create valuable media relationships that let you take the spotlight. Right place, right time. Thanks to our in-depth expertise, we are aware of the latest digital developments. With our tech savvy nature, our focus is on media monitoring. We are attentive and spot opportunities in the media. Our next generation energy is proactive and tireless.
By sharing your knowledge, expertise and expertise in national, regional or professional media, your B2B organization is in a favourable position. After all, the media refer to you for a reason. In addition, it has a positive influence on brand awareness and visibility, and the credibility of your expertise.
Trust and credibility play a crucial role in the success of your organization, especially in the B2B market. You need the trust of your potential customers to build business relationships, and that's what PR helps you with.
If you, as an expert, speak in an article that is read by a lot of people, you can count on readers to remember your (company) name. For example, PR has a strong influence on increasing the brand awareness and visibility of your organization.
When you are mentioned as a source in the media or if others validate your role as an expert, you show the reader that you are the right choice for their issue. Especially when it comes to a quality medium. As the word says, earned media isn't for sale, it has to be earned. A place that you only get if the media is convinced of your expertise.
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