<img src="pr-strategie.jpg" alt="Public Relations strategie door NXT Agency">

public relations

You possess the know-how, we help you build that fit reputation you've been looking for. We translate the power of your expertise into a powerful, content-driven PR strategy using different angles. Because the more often you appear in the news, the greater your thought leadership position. You're the expert, so you catch the spotlight. We'll make sure of that.

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what we can help you with

Lack of time, network, creativity, PR experience or all of the above? You're not the only one. That's why there's nxt agency.

We make the time to help you. Have built a strong network. Are creative thanks to our nxt generation energy. And have the right experience. We take over the PR worries of your organization and ensure a great result.

So you can focus on what you do best. And you are ready to claim thought leadership.

media relations - press lobbying -
strategy - timing -
media monitoring -

this is how we do it:

define the strategy

Together we'll determine the right strategy, based on what your goals are. Still not 100% sure what your goal is? No worries, we can help with that too.

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catch the spotlight

We draw attention to your organization/expert. Not yet an expert who dares to step into the spotlight? Check out our media training!

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media monitoring

We monitor the media and see what's going on. We spot future trends early and are on top of the latest developments.

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determining the right moment

With our nxt generation energy and always-on mentality, we spot opportunities. On your behalf, we'll find hooks in the news and relevant developments in your industry.

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playing matchmaker

Your expert + the most suitable journalist. We make that match for you. This way, you'll appear in the right media.

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et voilà!

Publicity! Easy peasy lemon squeezy.

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Sounds good? let's talk!

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free publicity

Public relations (or PR) is how you share your organization's knowledge. Think of different media channels such as radio, podcasts, television and, of course, news outlets. Public relations helps your organization position itself in an (often very saturated) market. So with free publicity, you ensure a strong brand identity and visibility with your desired audience.

The term "free publicity" sounds free, so why outsource it to an organization such as nxt agency? You can indeed start inventing the wheel yourself, but as you will soon discover: with the right connections and a strong PR strategy you will get the best results. And let us be nxt level in this.

public relations

What if your organization already uses paid advertising? Glad you asked! By purchasing advertisements, you provide visibility to a specific target audience. In addition, you can be commercial and sell your product or service, often with a direct call to action. Public relations works slightly differently, and also has a different purpose. Pr statements deal more with content and knowledge. You do not try to sell something directly, but show that you know what you are talking about. In this way, you market yourself as a thought leader. This increases the credibility of you and your organization and (future) customers know: you are the place to be!

Feel like getting started with PR? So do we. Fill in the contact form at the bottom of the page, or give us a call. 

success stories from thought leaders

As an Amsterdam-based public relations agency, we make impact for our clients. Both inside and outside Amsterdam. Read the inspiring cases of our clients to discover how we do that - and what the results are.

our clients