situation and challenges
Ennatuurlijk emerged from Essent several years ago and has grown considerably since then. "Ennatuurlijk has grown as a company. Where we used to be modest and let the big boys do the talking, we are now in a position where we are more than capable of doing this ourselves. And with the developments in the market and the growth of the company, the organization is now also ready for this," says Debbie Zweerts, marketing, PR and spokeswoman.
In addition, there is much to do around rising energy rates at the end of 2021 and in 2022. Those tariffs rose so much that Radar made a segment about it. "That was an opportunity for us to show our face on a major media platform and take a stand. It was the opportunity to give customers more insight into the why behind the price increases. This was the first big step towards more exposure for Ennatuurlijk."
The organization also recently took a close look at its positioning. The organization also wants to show that new positioning to the Netherlands. "We really want to grab a stage now, and PR and content marketing are a big part of that. It is important that we form and give opinions on important energy issues. But to do that successfully, we really needed a partner."
solution
Ennatuurlijk has found that partner in nxt agency. "Nxt agency guides and helps us create that stage. We are making the transition from passive to active in PR and communications. In the past we tried this with another partner, but it didn't take off well. With the help of nxt agency we are now taking important steps in this direction. In addition, nxt agency thinks along with our positioning and they contribute to the central core story we want to convey."
result of cooperation
And the collaboration has led to great results in just a few months. "In terms of PR, we have made great strides. For example, we have appeared with beautiful pieces in the Eindhovens Dagblad and Trouw. This has also led to follow-up agreements with, for example, the Eindhovens Dagblad to cover more topics," Debbie says.
Nxt agency also recently advised Ennatuurlijk on how to deal with resistance. "We recently gave a journalist a scoop which eventually led to a piece from a perspective we didn't like. Johan then gave us excellent advice on how to deal with such a situation. Meanwhile, because of his advice, we were able to make new arrangements with the journalist that led to a very nice new piece."
Nxt agency also played a role in the early stages of the new core story to be developed. "There is an important focus on that now. We are determining which target groups we want to address with which message and what our central pillars are. Then we can be much more focused. We then also want to make all our media activities measurable, so that together with nxt agency we can work purposefully and efficiently on our exposure."
But the steps already taken taste like more as far as Debbie is concerned. "So far, so good. I like the cooperation. Nxt agency is approachable and always willing and available to help. Nxt agency thinks along and also gives its own opinion. That's important; they don't just sing along."
about Ennatuurlijk
Warmtebedrijf Ennatuurlijk helps make the Netherlands more sustainable with energy from the neighborhood, for the neighborhood. It is committed to affordable energy and the energy system of tomorrow, with the comfort and familiar feeling of today. The organization works daily with various stakeholders to make existing heat networks more sustainable and to build new networks. It does this by connecting neighborhoods and districts to local sources: from geothermal heat to heat from industry, because each solution requires a specific local approach.
