The Dutch economy has more than 2 million entrepreneurs. SMEs are an important part of the Dutch economy. The Royal Association MKB-Nederland contributes to a promising entrepreneurial climate in the Netherlands. MKB-Nederland's mission is to facilitate a promising entrepreneurial climate in the Netherlands.
The piece of thought leadership is what brought Mohamed Nabih, manager portfolio public-private cooperation (within VNO-NCW/MKB-Nederland), to nxt agency. MKB-Nederland itself already has a nice communication mix of resources such as social media and podcasts, but PR was still lacking. "I know nxt agency as a party that is very good at contacting editors and journalists, which is a profession in itself and very time-consuming." The speed, effectiveness and wide network of nxt is a reason for MKB-Nederland to work together more often. "I could, so to speak, approach dozens of journalists myself, but a lot of hours go into that." That's why it's convenient to engage a party like nxt agency.
nxt agency handled the handling and distribution of a press release on rising absenteeism rates for MKB-Nederland. The strategy nxt agency proposed was to specify the press release by industry, using CBS figures relevant to the different sectors. This helped clarify the risks surrounding absenteeism. For example, for the sick pay project, it highlighted how companies can better protect themselves against these risks.
"We saw the effectiveness of this very well in the traffic towards the website and the different elements named in the articles." This itemized approach ensured that several trade media picked up the press releases. This resulted in a potential reach of 3.4 million and thousands of clicks towards the articles.
"The relationship with nxt is good, they are practical and strong in relationship management, which I appreciate tremendously. In addition, they always keep an eye out for extra opportunities and think along constantly." Especially the unburdening that nxt agency does is appreciated by MKB-Nederland. "The relationships are warm and that is thanks to you" said Mohamed.
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