The Dutch economy has more than 2 million entrepreneurs. Small and medium enterprises are an important part of the Dutch economy. The Royal Association of MKB-Netherlands contributes to a promising business climate in the Netherlands. The mission of the SME Netherlands is to facilitate a promising business climate in the Netherlands.
The piece of thought leadership is what Mohamed Nabih, manager of the public-private partnership portfolio (within VNO-NCW/MKB-Nederland), brought to nxt agency. MKB-Nederland itself already has a nice communication mix of tools such as social media and podcasts, but there was still a lack of PR. “I know nxt agency as a party that is very good at connecting with editors and journalists, which is a profession in its own right and very time-consuming.” The speed, effectiveness and broad network of nxt are a reason for MKB-Nederland to work together more often. “I could also approach dozens of journalists myself, so to speak, but that takes a lot of hours.” That is why it is useful to use a party such as nxt agency.
nxt agency has handled and distributed a press release about the rising absenteeism rates for MKB-Nederland. The strategy proposed by nxt agency was to specify the press release by industry, using CBS figures that were relevant to the various sectors. This helped to clarify how big the risks of absenteeism are. For example, for the project “continued payment of wages in the event of illness”, it was emphasized how companies can better protect themselves against these risks.
“We saw the effectiveness of this very well in the traffic to the website and the various elements mentioned in the articles.” This specified approach caused various professional media to pick up the press releases. This resulted in a potential reach of 3.4 million and thousands of clicks to the articles.
“The relationship with nxt is good, they are practical and strong in relationship management, which I really appreciate. In addition, they always keep an eye out for extra opportunities and are constantly thinking along.” MKB-Nederland especially appreciates the unburdening of what nxt agency does. “The relationships are warm and that's thanks to you,” says Mohamed.
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