Oxfam Novib increases AI knowledge through ChatGPT workshop for marketers

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September 13, 2023

Oxfam Novib is an NGO that has been working for decades for equality in the world. They regularly write press releases and subsequent shorter news articles and pieces of text for their social media. They realized that it is crucial to keep up with the rapidly changing world of technology and communication. They were also curious about how artificial intelligence can help them get their message across. That's why, after seeing the press release about using AI for press releases, they asked nxt agency to share their expertise in ChatGPT in the form of a workshop.

“It was useful to learn how to make good prompts in ChatGPT so that we can use this tool smartly in our daily work and create even more strong content.” — Stefan Verwer, Communications Manager at Oxfam Novib

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training to understand artificial intelligence

The workshop took place in The Hague, at Oxfam Novib's headquarters. The main goal was to become familiar with the basic principles of ChatGPT and to gain insight into the its practical applicability. The workshop attracted a diverse group of participants. They had many different backgrounds and experiences, from content creators, press officers to image editors.

As a result, the workshop started with providing the necessary knowledge. What exactly is ChatGPT? So, how does that work exactly? The participants were included in a number of examples. From those examples, they learned a “How to” method with accompanying tips and tricks.

practical use of ChatGPT for content

After absorbing knowledge, the participants were put to work themselves. In pairs, they were allowed to transform a random Oxfam Novib press release into a shorter news article. This, of course, with ChatGPT as a tool.

During the exercises, all kinds of conversations arose, which resulted in an interactive atmosphere. Due to the many questions and comments, it was an educational inspiring afternoon.

impact and results of using Artificial Intelligence

The workshop has ensured that Oxfam Novib can familiarise itself with ChatGPT. They now know how to write a good prompt, what to look out for, and how to apply the features to their work. Ideas were even devised to set up a joint account for various purposes.

This project shows that an interactive workshop for AI and communication works incredibly well. This is because the interaction provided an educational, inspiring and enlightening morning.

about Oxfam Novib

Oxfam Novib brings together millions of people around the world who oppose inequality and want to end injustice and poverty. Oxfam Novib stands with the people who are threatened with their lives and with courageous activists who fight for equality. They challenge companies and governments to take responsibility. Also in the Netherlands.

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