Oxfam Novib increases AI knowledge through ChatGPT workshop for marketers

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September 13, 2023

Oxfam Novib is an NGO that has been working for equality in the world for decades. They regularly write press releases and subsequent shorter news articles and pieces of text for their social media. They realized that it is crucial to keep up with the rapidly changing world of technology and communication. They were also curious about how artificial intelligence could help them communicate their message. Therefore, after seeing the press release about using AI for press releases, they asked nxt agency to share their expertise in ChatGPT in the form of a workshop.

"It was useful to learn how to create good prompts in ChatGPT, so we can use this tool smartly in our daily work and create even more strong content." - Stefan Verwer, communications manager at Oxfam Novib

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training to understand artificial intelligence

The workshop took place in The Hague, at Oxfam Novib's headquarters. The main objective was to become familiar with the basic principles of ChatGPT and to gain insight into its practical applicability. The workshop attracted a diverse group of participants. They had all kinds of different backgrounds and experiences, from content creators, press officers to image editors.

As a result, the workshop began by providing the necessary knowledge. What exactly is ChatGPT? And, how exactly does it work? Participants were taken through a number of examples. From those examples, they learned a "How to" method with accompanying tips and tricks.

practical use of ChatGPT for content

After absorbing knowledge, participants were put to work themselves. In pairs they were allowed to turn a random Oxfam Novib press release into a shorter news article. This, of course, using ChatGPT as a tool.

During the exercises, all kinds of conversations arose which brought an interactive atmosphere. Because of the many questions and comments, it became an educational inspiring afternoon.

impact and results of using Artificial Intelligence

The workshop allowed Oxfam Novib to learn their way around ChatGPT. They now know how to write a good prompt, what to look out for and how to apply the features within their work. They even came up with ideas to set up a joint account for different purposes.

This project shows that an interactive workshop for AI and communication works incredibly well. In fact, the interaction made for an educational, inspiring and enlightening morning.

About Oxfam Novib

Oxfam Novib brings together millions of people around the world who oppose inequality, and want to end injustice and poverty. Oxfam Novib stands behind people whose livelihoods are threatened and with courageous activists fighting for equality. They challenge companies and governments to take their responsibility. Also in the Netherlands.

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