PR experts Remi and Donna read the newspaper together, looking for relevant and up-to-date information for media training.
PR experts Remi and Donna read the newspaper together, looking for relevant and up-to-date information for media training.

media relationships

You don't build good media relationships with volume, but with trust. By connecting your expertise to the right journalists, we build your reputation as a reliable source and make you the go-to expert for interpretation and quotes.

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Let's talk!

what are media relations?

Media relations are about trust between organization and journalist. Through content stories, strong interviews and relevant insights, you stay top-of-mind with editors. For example, you are more often approached for comments, interviews and expert interpretation, not only when there is a crisis, but also when context, examples or explanations are needed for the news. Strong media relationships ensure that your organization is no longer one of the many senders, but a permanent name in the list of newsrooms — a face and a voice that journalists can rely on.

what we help you with

It's all about strong connections with journalists. Through content stories and good interviews, we build a sustainable journalist network for your organization.

With our network and knowledge, we strengthen your expert position. So that your organization is increasingly approached for explanations, interviews and quotes.

This is how your organization grows into a recognizable voice and thought leader in the media landscape.

this is how we do it

the right journalist for the right story

We are looking for journalists who write about your themes and audience.

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personal pitches

No mass emails, but targeted and personal approaches.

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keeping relationships warm

We keep journalists informed about your developments, insights and opportunities for interpretation or newsjacking.

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sounds good? let's talk!

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thought leader success stories

As an Amsterdam PR agency, we make an impact for our customers. Both inside and outside of Amsterdam. Read our clients' inspiring cases to find out how we do that — and what the results are.

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