GIGA Storage is working on the energy system of tomorrow. Its mission is to switch off fossil power plants by realising large-scale energy storage. An important mission that deserves attention. Not only in the Netherlands, but also across Dutch borders. To do this, the organization enlisted the help of nxt agency. Marketing and communication manager Tiffany Abati talks about the collaboration.
GIGA Storage is the energy company that develops, realises and deploys large-scale energy storage projects. The smart combination between hardware and software makes its solutions distinctive. For example, by installing batteries at strategic locations to create a reliable, affordable and sustainable energy system. The organization has the ambition to develop and achieve 5GW battery storage capacity across Europe by 2030. Currently, GIGA Storage has installed batteries as big as football fields in Lelystad.
GIGA Storage is ambitious. To make a stand with its solutions for large-scale energy storage across Europe, it is also important that Europe gets to know GIGA Storage. Brand awareness and credibility about its mission are therefore crucial for GIGA Storage.
Nothing a PR agency can't do, right? But it's not that simple. “It was clear that we needed a PR agency. We ourselves did not have the right PR connections. I just sent things to media outlets in the hope that something would be done with them. But I often didn't end up with the right people. But finding the right PR agency wasn't easy either.”
Tiffany mentions how her search for a PR agency was like coming back from a cold shower. “I spoke to a major PR agency. I didn't click with that. And it was precisely the size of the desk that scared us off. What should a large PR agency do with a relatively small organization? I was afraid that we would soon become the underrated child.”
The search continued. That brought her to Johan and Remi from nxt. “They came by together. And from the first moment, there was a click. As an organization, we are in similar phases. We understand each other. We both understand what it's like to be in the starting phase and how important it is not to stick to 9 to 5. If a PR opportunity presents itself, we should take it right away. We need that PR momentum.” GIGA Storage is taking that momentum with nxt agency.
This led to multiple press releases that reached 60 million and more than 100 different publications. The LinkedIn strategy has also been examined. “Things are much better now. We are much better taken up by the masses on LinkedIn and we have one clear way of communicating.” In addition, work has been done on thought leadership pieces and GIGA Storage, with the help of nxt agency, has already run out. BNR and on the NOS news appeared.
But the collaboration is more than just good results. “It feels like we've known each other for ten years, even though we've only been working together since 2023. We have very short lines of communication and can switch quickly. Nxt agency is always easily accessible and we never disturb, even if we sometimes call a lot in one day when a campaign is running. But what really stands out is the proactive attitude. Not only do they do what I ask, they really think along. I feel like I have a marketing and PR partner.”
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