GIGA Storage is working on the energy system of tomorrow. Its mission is to turn off fossil power plants by creating large-scale energy storage. An important mission that deserves attention. Not only in the Netherlands, but also beyond the Dutch borders. To this end, the organization enlisted the help of nxt agency. Marketing and communications manager Tiffany Abati talks about the collaboration.
GIGA Storage is the energy company that develops, realizes and deploys large-scale energy storage projects. The smart combination between hardware and software makes its solutions distinctive. For example, by how it places batteries in strategic locations to create a reliable, affordable and sustainable energy system. The organization's ambition is to develop and realize 5GW of battery storage capacity across Europe before 2030. Currently, GIGA Storage has placed batteries the size of soccer fields in Lelystad.
GIGA Storage is ambitious. To make a fist across Europe with its large-scale energy storage solutions, it is also important for Europe to get to know GIGA Storage. Name recognition and credibility about its mission are therefore crucial for GIGA Storage.
Nothing a public relations agency can't handle, right? But it's not that simple. "That we needed a PR agency was obvious. We didn't have the right PR connections ourselves. I just sent things to media outlets hoping something would be done with them. But I often didn't end up with the right people. But finding the right PR agency wasn't easy either."
Tiffany mentions how her search for a public relations agency was first to come back from a cold spell. "I talked to a big PR agency. I felt no click with that. And the very size of the agency put us off. What should a large PR agency do with a relatively small organization? I was afraid we would soon become the underdog."
The search continued. That brought her to Johan and Remi of nxt. "Together they came along. And from moment one there was a click. We are in similar phases as an organization. We understand each other. We both understand what it's like to be in the start-up phase and how important it is not to stick to from 9 to 5. When a PR opportunity presents itself, we need to grab it right away. We need that PR momentum." GIGA Storage is grabbing that momentum with nxt agency.
That led to multiple press releases that accounted for 60 million in reach and more than 100 different publications. The LinkedIn strategy also came under scrutiny. "That's going much better now. We are much better picked up by the masses on LinkedIn and we have one clear way of communicating." In addition, thought leadership pieces have been worked on and, with the help of nxt agency, GIGA Storage has already appeared on BNR and on NOS news.
But the collaboration is more than just good results. "It feels like we've known each other for ten years, even though we've only been working together since 2023. We have very short lines and can switch quickly. Nxt agency is always easily accessible and we never interfere, even though we sometimes call a lot in one day when a campaign is running. But what really stands out is the proactive attitude. They don't just do what I ask, they really think with me. I feel like I have a marketing and PR partner."
