Data en analyses lezen meestal niet zo lekker weg als een goed boek. Toch is het gebruik van ervan cruciaal, zeker in pr. Wil je de aandacht pakken met jouw pr? Dan kan het inzetten van relevante cijfers je hierbij helpen. In deze blog lees je de voordelen van het gebruik van data en op welke verschillende manieren je dit kunt inzetten. Zo maak je van jouw volgende persbericht een eyecatcher!
By adding statistics, percentages and analysis, you can make your press release stronger and more poignant. And the more gripping the press release, the more likely journalists are to bite. This, of course, is important to get your press release into the media.
In addition, we humans like bite-sized facts. After all, reading a fact saves us the trouble of doing research, but still provides some knowledge about a particular topic. Furthermore, data contributes to compelling storytelling. By incorporating it into your story, you can concretely show the advantages or disadvantages of something. This can be support to make a point, or to refute something. The latter comes in handy when writing opinion pieces, for example.
Leveraging data can increase the newsworthiness of a press release. When you add relevant and impactful research findings to your press release, you create a credible message. Journalists are constantly looking for interesting and relevant stories to share. By including research findings and figures in your press release, you increase the likelihood that your message will be picked up and published.
By the way, the options in terms of research figures can be very diverse. The appropriate data depends entirely on the type of press release you are writing. For example, you can include figures about trends, customer satisfaction figures or target group research. When you use these types of figures to gain new insights, the news value of your press release will increase.
One of the most important aspects of a persuasive press release is the substantiation of claims and arguments. You achieve this by citing research findings and presenting data. The biggest advantage of this is that it makes a press release a lot more objective, and therefore more credible. When you use good and validated data, it will be easier to draw conclusions and present them to readers.
By also collecting data yourself, you will gain insight into the effectiveness of your public relations strategy. Some key points to keep an eye on are:
- Number of media outlets achieved
- Audience engagement (through, for example, amplification and applause ratio)
- Target group reached
By paying attention to this, you'll notice what works and what doesn't. Of course, you can learn from this by implementing your findings when writing new press releases. Suppose a press release with specific data works very well: use it more often! Notice that your press release does not reach the target group you would like to reach? Then see if you can cite more relevant data for that target audience.
If you want to incorporate data into your public relations strategy, it is important to consider in advance what can go wrong and guard against it. First, it is important that it is reliable. Look carefully at who collected the data and the method of research. How reliable and comprehensive was the research? Furthermore, it can be interesting to look at the underlying motivation of the company that published the research. Are they biased? What is their stake in the results?
So keep an eye on the reliability of the data you use at all times. In addition, it is advisable to write from research results, instead of looking for something that supports your story afterwards. That way, you use storytelling most effectively and your press release will make the biggest impact.
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