Data and analysis are usually not as easy to read as a good book. However, the use of them is crucial, especially in pr. Do you want to attract attention with your PR? Then using relevant figures can help you with this. In this blog, you can read about the benefits of using data and how you can use it. This is how you can make your next press release an eye-catcher!
By adding statistics, percentages, and analysis, you can make your press release stronger and more compelling. And the more poignant the press release, the greater the chance that journalists will bite. Of course, this is important to get your press release in the media.
In addition, we people love bite-sized facts. After all, reading a fact saves us the trouble of doing research, but it does provide some knowledge about a certain subject. Furthermore, data contributes to convincing storytelling. By incorporating this into your story, you can concretely show the advantages or disadvantages of something. This can be support to make a point, or to debunk something. The latter, for example, comes in handy when writing opinion pieces.
Using data can newsvalue raise a press release. When you add relevant and impactful research results to your press release, you're creating a credible message. Journalists are constantly looking for interesting and relevant stories to share. By including research results and figures in your press release, you increase the chance that your message will be picked up and published.
By the way, the possibilities in terms of research figures can be very diverse. The appropriate data depends entirely on the type of press release you write. For example, you can include figures about trends, customer satisfaction figures or target group research. When you use these kinds of figures to gain new insights, the newsworthiness of your press release will increase.
One of the most important aspects of a compelling press release is the substantiation of claims and arguments. You can achieve this by citing research results and submitting data. The biggest advantage of this is that it makes a press release a lot more objective, and therefore more credible. When you use good and validated data, it will be easier to draw conclusions and present them to readers.
By also collecting data yourself, you gain insight into the effectiveness of your PR strategy. Some important points to keep an eye on are:
• Number of media publications achieved
• Public engagement (e.g. reinforcement and applause ratio)
• Reached target group
By paying attention to this, you will notice what works and what does not work. Of course, you can learn from this by incorporating your findings when writing new press releases. Let's say a press release with specific data works very well: use it more often! Do you notice that your press release does not reach the target group you would like to reach? Then see if you can cite more relevant data for that target group.
If you want to incorporate data into your PR strategy, it's important to consider what could go wrong beforehand and to protect yourself from this. First of all, it is important that it is reliable. Take a good look at who collected the data and what the method of investigation is. How reliable and comprehensive was the research? It can also be interesting to look at the underlying motivation of the company that published the research. Are they biased? What is their share of the results?
So keep an eye on whether the data you use is reliable at all times. In addition, it is advisable to write from research results, instead of looking for something to support your story afterwards. That way, you use storytelling most effectively and your press release makes the biggest impact.
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