If you want to remain discoverable online for your target group in the long term, it is wise to blog consistently. More and more b2b organizations are seeing the benefits of this. To get the most out of your content marketing, it's wise to work with a content calendar. This prevents you from publishing outdated content or having no inspiration for new content.
If you want to grow your organization, it is necessary to set up a good online marketing strategy. This is because many potential business customers will first do research on your website. Creating a content calendar also prevents content creation from always coming second. If you neglect this, it will cost you customers in the long run.
Actually, the name says it all. With a content calendar, you have an overview of the content you need to create for a specific period of time. This also provides guidance for your organization and also provides insight into the budgets. It can be very useful and effective to work with a content calendar. Keep in mind that it takes a lot of time and effort to put this together.
If you want to use content marketing to generate more business leads, you need to publish relevant content on a regular basis. You will see the results in the long term. You would prefer to create as many blogs as possible (depending on the size of your organization). By being consistent, you increase the chance of getting leads.
It's important to create quality content for your target groups at the right time. Think carefully about what is going on with your target group, within your industry and organization. Also determine who is responsible for which task. Optionally, hire a content agency that can support you with this.
You can make it as extensive as you want. You can put the schedule on a whiteboard, use it in Excel, or use Spreadsheet in Google Docs. In addition, there are specific content software programs that you can use, such as Monday. We use Notion ourselves. This is a handy tool for organizing all the work within the organization in one workspace.
There's no need to work far into the future in your content calendar. Therefore, do not set out an annual plan. Keep in mind that it must be relevant and up to date. Often, 3 months is enough, so it stays organized.
Also schedule an evaluation time for the content to be created. Which articles are successful and which are not? Discuss the results with each other and see what could be better. Finally, it is also wise to be flexible. If something happens in the market, be quick and make an article about it. This is also very good for you thought leadership position with your target group.
If you're having trouble finding the right topics, it can help to use a issue calendar. Here you can find interesting days, weeks or months throughout the year. For example, you have a cyber security month from the European Union, but also the Entrepreneur's Day from MKB Nederland. These types of periods are ideal to include in your blogs. This is because it is current and is also being covered in the media. That way, you already know what will happen in advance!
