By using content, you can expand the reach of your organization. Practical content and inspiring content have different goals and effects. To make optimal use of this, it's important to know the difference between the types of content. When you know this, you can use the content as effectively as possible and thus reach as many people as possible.
Practical content is mainly aimed at disseminating an organization's knowledge. You share your expertise and thus not only ensure that others learn something, but you also market yourself as an authority. With inspiring content, you do not immediately highlight your knowledge or expertise, but you focus more on things that distinguish your organization.
There are many reasons to use practical content. Some organizations are cautious about sharing practical content because they are afraid of making themselves obsolete. But it can actually help share knowledge and thus also the status of thought leader add strength. Sharing practical content is also usually more newsworthy and is therefore attractive, giving it a great opportunity to to go viral. Especially when responding to an emotion. This includes a narrative form that appeals to and touches people.
1. Provide an accessible and organized collection of information. The goal is that the information is easy to understand and stick around. This includes, for example, the use of a three-stage.
2. Dare to be concrete and specific. Content that is well suited to the target group often works best. Don't be afraid to select a very specific target group and respond to it. This increases the chance to spread your news in the right circles.
Creating content that inspires may seem easy at first glance; many people and organizations confuse this with entertainment. Of course, inspiring content should also be entertaining, but it must attract the interest of others outside your organization. Therefore, consider what is relevant to your target group and what they value and choose whether you want to share qualitatively or quantitatively. Choose consciously which topics to highlight and make sure that there are some newsvalue is in.
1. Provide content that can be retold quickly. Word of mouth remains a powerful way of marketing and is very useful for expanding reach.
2. Don't be commercial when sharing inspiring content. Chances are that this will achieve the opposite and will only create distance.
3. Choose topics that make your organization stand out from others.
Using different types of content consciously can provide a strong content strategy that can help your organization position itself better. Make sure you have a clear content calendar makes, where you can plan ahead. This way, you are always well prepared. It can also be useful to create content in advance for any events within your organization. This way, you can respond to current events in a timely manner. Do you want to know more about using different types of news? Read this article or contact us.
