With our office in Amsterdam, we are located in the dynamic heart of the Netherlands. Our always-on mentality ensures that we know what's going on in the zeitgeist, in the news and we do trend forecasting. As a PR agency in Amsterdam, we are close to the action, which is why we have our feet in the clay.
In Amsterdam staan we dicht op de actualiteit. We begrijpen hoe het medialandschap beweegt, voelen aan welke thema’s relevant worden en weten wanneer een onderwerp momentum heeft. Dat maakt onze aanpak niet alleen alert, maar ook strategisch: we kijken niet alleen naar wat er nú speelt, maar ook naar wat eraan komt.
Wij geloven niet in een standaard pr-aanpak. Waar veel bureaus vooral reageren, zoeken wij juist naar de volgende ontwikkeling, het sterkste haakje en de meest relevante invalshoek. We combineren actualiteit met visie en helpen organisaties om niet alleen zichtbaar te zijn, maar ook inhoudelijk positie te pakken.
Ben je op zoek naar een pr-bureau in Amsterdam dat verder kijkt dan zichtbaarheid alleen? Dan helpt nxt agency je om verhalen te creëren die opvallen, blijven hangen en op het juiste moment het verschil maken.
You know it: “Hiring a PR agency? No, we'll do that ourselves.” But then it starts. A lack of time, a limited network, etc. At nxt agency, we hear it every day. But let's just make that our job!
Bij nxt agency helpen we organisaties om zichtbaar te worden op een manier die past bij hun ambities. Niet met standaardverhalen of afstandelijke processen, maar met een persoonlijke aanpak, korte lijnen en veel betrokkenheid. We geloven dat je als klant geen nummer moet zijn, maar een partner met een verhaal dat goed verteld moet worden.
Met onze energie, creativiteit en gevoel voor actualiteit helpen we organisaties niet alleen aan publiciteit, maar ook aan een stevigere positionering. Minder stress, meer focus en samen bouwen aan zichtbaarheid en thought leadership.
Public relations (in other words: PR) is how you share your organization's knowledge. Think of various media channels such as radio, podcasts, television and, of course, news outlets. Public relations helps your organization position in a (often very saturated) market. With free publicity, you therefore ensure a strong brand identity and visibility among the audience you want.
The term “free publicity” sounds free, so why outsource it to an organization like nxt agency? You can indeed go to work out the wheel yourself, but as you will soon discover: with the right connections and a strong PR strategy, you will ensure the best results. And let's just be the next level at this.
What if your organization is already using paid ads? Glad you asked! By purchasing ads, you ensure visibility among a specific target group. In addition, you can be commercial and sell your product or service, often with a direct call to action. Public relations works slightly differently, and also has a different purpose. PR expressions focus more on content and knowledge. You're not trying to sell something right away, but show that you know what you're talking about. In this way, you market yourself as a thought leader. This increases the credibility of you and your organization, and that's how (future) customers also know: they need to be with you!
Want to get started with PR? Us, too. Fill out the contact form at the bottom of the page, or give us a call.
News value is often hidden in the data and knowledge you already have. A good PR agency digs for the “news hooks”: striking market trends in your data, a sharp vision of the public debate, or an extraordinary entrepreneurial story. At nxt agency, we organize brainstorming sessions to bring out these stories. We translate your expertise into an angle that is relevant to journalists, so that your organization becomes part of the news instead of following it.
A PR agency builds the authority of your organization. Instead of buying space with ads, we earn attention via independent media such as news websites, radio, TV and podcasts. At nxt agency, we translate your internal data, figures and unique insights into strategic stories that we link to current events. By pitching these stories to the right journalists, we ensure that you are not only visible, but also recognized as an expert (thought leader).
Although earned media technically 'unpaid' attention, it requires an investment in strategy and network. The costs of a PR process depend on the intensity:
Where a self-employed person is often cheaper, an agency in Amsterdam offers direct access to a complete team and a warm media network with major editors, built up over the years.
Amsterdam is the beating heart of the Dutch media. As a PR agency in Amsterdam, we are within walking distance of the most important editors, studios and influencers. As a result, we recognize trends before they reach the rest of the country and can switch quickly when a topic gains “momentum”. Our local presence means short lines of communication with journalists and a deep understanding of the sectors that shape the city (and country). We're not just bringing your story to Amsterdam, but using the capital's dynamism as a springboard for national and international impact.
