5 reasons to write an opinion piece
1. strengthening the brand identity
An opinion piece helps you strengthen your organization's brand identity. It gives you the opportunity to communicate your values in a clear way. By sharing an opinion piece, you, as an organization, show what you find important. This in turn leads to a positive association with the brand and thus contributes to building loyalty among your target group.
2. increasing visibility
When you do it tidings takes action and writes an opinion piece about it, there is a good chance that your organization will be visible in the media. By writing a good opinion piece, this leads to extra publicity and media attention. This then results in more awareness, giving you the opportunity to reach a wider audience.
3. strengthening the reputation
By sharing an opinion piece, you, as an organization, show what your point of view is. This way, you can show that your organization is involved in social issues. When you combine this with the knowledge you have, your organization is seen as reliable and relevant. This way, you can easily increase credibility and also immediately strengthen your position as thought leader.
4. building relationships with journalists
Journalists sometimes use opinion pieces as a source for their own articles, or as a starting point to get in touch with the right party. By sharing opinion pieces, you can get journalists' attention and, ultimately, a build a professional relationship with them. This opens the door to new media outlets and offers opportunities to spread your message via renowned media channels.
5. starting or sending a call
By highlighting a point of view, you can start a conversation about a specific topic. This creates the opportunity to interact with readers. When you actively listen and respond as an organization, you can get a better understanding of the perspectives and opinions of your target group.
