what are media relations?
Public relations and media relations are two different things. Public relations helps you shape the public perception of your organization based on free publicity. Provided you're not working with a pr agency.
Media relations are a form of public relations. These are the relationships that an organization maintains with journalists and other media representatives. By building media relationships, it can help you spread your message and manage your reputation. Media relations help you spread your message and manage your reputation.
the importance of media relations in public relations
A positive relationship with the media can be a big advantage for an organization. When you want to spread a message as an organization, the media is often the best way to do that. That's why it's important to build a good relationship with journalists and editors.
When you have a steadfast relationship with a journalist, they'll be more likely to share your story. This can lead to more media attention, a wider reach and more credibility for your brand or organization. Only good, isn't it?
how do you build strong media relationships?
Building and maintaining media relationships often sounds easier than it really is. Anyone can write a blog or press release, but convincing a journalist is a profession in itself. Below, I've listed a few tips to consider when building powerful media relationships.
be relevant
Journalists receive dozens every day press releases and news articles. That's why it's important to make sure your information is prominent and relevant. Journalists you're close to will be more likely to read and share your press releases. Building solid media relationships takes time and energy. Don't just send press releases and don't always expect publicity. It's also important to build personal relationships with journalists and editors. Consider attending networking meetings.
It is essential that you are always honest and transparent in your communication with the media. Stick to agreements and deadlines and be available for questions and feedback. You then really show that you can be trusted.
stay proactive about news developments
Stay up to date with current events and anticipate possible news developments that are relevant to your organization. By being proactive and responding quickly to journalists' questions, you can strengthen the relationship with the media. In addition, it's also crucial to only contact journalists if you have something relevant to offer. Also, be prepared to answer questions and provide further information.
tune the tone of voice
The tone of voice is the style of all external and internal communication. It's important to adjust the tone of voice before contacting a journalist. After all, all journalists have their own preferences and approaches. Some are more formal in nature and don't appreciate jokes, while others, on the contrary, appreciate talking briefly about the weekend.
That's why you should do your research before you make contact with a journalist. By choosing the most appropriate approach, you increase the chances of a positive response and you can build a valuable relationship with the journalist.
use Smart.pr and ANP
Smart.pr
Smart.pr is a convenient online PR platform for managing your media relationships and distributing your press releases. In addition, the platform also offers extensive media databases with contact details for journalists and editors. This makes it easier to specifically search for a journalist for your media purpose.
ANP
ANP stands for General Dutch Press Agency. The ANP is the largest news agency in the Netherlands and provides news, photojournalism and video services for various media companies and organizations. Working with the ANP can help give your message a wider reach and make your brand or organization prominent in the news.
