what is pr anyway?
Pr, or public relations, is responsible for maintaining relationships between an organization, brand or individual and the public. It's all about communication. Public relations ensures that others think positively about you, for example, by telling good stories on various platforms and building relationships with journalists and editors. Public relations is not about advertising, but also about building trust and respect among the public.
Public relations is the process of improving a brand's reputation and image through authentic and non-paid strategies, such as establishing an organization as a thought leader. This is a person or organization recognized as an expert within a particular field. Thought leadership creates trust with the target audience because they see you as the expert.
public relations agencies
A public relations agency specializes in providing public relations services to clients. Free publicity, or free publicity, is media attention that has not been paid for. Because free publicity is usually earned, it is also called earned media. It contributes to your organization's credibility. When others talk positively about your organization, such as in a news article, reviews or on social media, it is considered trustworthy.
A public relations agency knows which media are appropriate for your organization, leading to optimal results. A public relations agency can provide several valuable services for your company. For example, they create and distribute press releases to get your company in the media. The agency can also create a public relations plan that aligns with your company's goals, such as increasing brand awareness. Thoughtful public relations activities help strengthen your organization.
PR as a solution
The challenges you may face as an organization can be addressed by partnering with a public relations firm. One problem an organization experiences is not increasing brand awareness. A public relations agency helps with this through media relations, press releases, events and strategic campaigns. Should an organization have more difficulty acquiring new customers and retaining existing ones, public relations is also the solution. In fact, PR helps build and maintain strong relationships with customers, media and investors. Public relations ensures that your organization has a positive image.
The challenges organizations may face are diverse:
- Lack of brand awareness: public relations agencies can help increase brand awareness through media relations, press releases and events.
- Negative publicity: A public relations agency can assist in developing a crisis communications strategy to manage the situation. Thus, a public relations agency can help minimize reputational damage.
- Insufficient engagement with target audience: A public relations agency can help develop strategies to increase your engagement. Also, if you are struggling as an organization to build strong customer relationships, a public relations agency can provide support in this regard.
- Lack of credibility: A public relations firm can support the promotion of your credibility when you face doubts as an organization.
a success story
Take MyWheels, for example . MyWheels is an organization operating in the shared car sector. Even though they were already very successful and had a clear mission, they ran into certain challenges. For example, they wanted to increase their visibility and credibility by increasing their media presence. In addition, they lacked a network to share important business developments with the media. Also, the director of MyWheels did not have enough of a platform to position herself as influential and also only competitor shared cars were included in journalistic image databases.
After a brainstorm, nxt agency developed a comprehensive PR strategy for MyWheels. For example, we successfully pitched the director of MyWheels in the media as an expert, giving the organization a face in the media landscape. In addition, we actively worked to publicize the acquisitions of Amber and Connectcar. Informing the press and media about these strategic acquisitions increased MyWheels' visibility and credibility.
In addition, we ensured that MyWheels appeared in local and regional media during expansions and other relevant developments. We also ensured visibility in journalistic image banks by pitching.
Finally, we pitched MyWheels and sent out press releases so that the organization was noticed more often by relevant media.
nxt agency has been able to increase MyWheels' visibility and credibility thanks to targeted PR strategies. They are recognized as experts in the media, and they are currently the largest car-sharing provider in the Netherlands.
discover the power of pr
Public relations allows organizations to stand out, build relationships and enhance their reputation. If you correctly address the challenges you may experience as an organization and take advantage of the opportunities offered by public relations, your organization can achieve significant success - just like MyWheels.
Are you ready to discover the power of public relations for your organization? Enhance your reputation, increase your visibility and strengthen your relationships with your target audience by using public relations. nxt agency is ready to take this step together.
