what is pr really?
PR, or public relations, is responsible for maintaining relationships between an organization, brand, or individual and the public. It's all about communication. Public relations makes others think positively about you, for example by telling good stories on various platforms and building relationships with journalists and editors. Public relations is not about advertising, but also about building trust and respect among the public.
Public relations is the process of improving a brand's reputation and image through authentic and unpaid strategies, such as establishing an organization as thought leader. This is a person or organization that is recognized as an expert in a particular field. Thought leadership builds trust among the target group because they see you as the expert.
pr agencies
One pr agency specializes in providing PR services to customers. Free publicity, or free publicity, is media attention that has not been paid for. Because free publicity is usually earned, it is also called earned media mentioned. This contributes to the credibility of your organization. If others speak positively about your organization, such as in a news article, reviews, or on social media, this is considered trustworthy.
A PR agency knows which media are applicable to your organization, which leads to optimal results. A PR agency can provide various valuable services for your company. For example, they create and distribute press releases to get your company featured in the media. The agency can also create a PR plan that matches your company's goals, such as increasing brand awareness. Thoughtful public relations activities contribute to strengthening your organization.
pr as a solution
The challenges you may face as an organization can be addressed by to work together with a PR agency. One problem that an organization experiences is not increasing brand awareness. A PR agency helps with this through media relations, press releases, events and strategic campaigns. If you, as an organization, have more trouble recruiting new customers and retaining existing ones, public relations is also the solution. After all, PR helps build and maintain strong relationships with customers, media and investors. Public relations ensures that your organization gets a positive image.
The challenges organizations can face are diverse:
• Lack of brand awareness: PR agencies can help increase brand awareness through media relations, press releases, and events.
• Negative publicity: A PR agency can assist in developing a crisis communication strategy to manage the situation. For example, a PR agency can help to minimize reputational damage.
• Insufficient engagement with the target group: A PR agency can help develop strategies to increase your engagement. Even if you, as an organization, have trouble building strong customer relationships, a PR agency can offer support with this.
• Lack of credibility: A PR agency can support promoting your credibility when you, as an organization, face doubts.
a success story
Take, for example MyWheels. MyWheels is an organization that is active in the car-sharing sector. Although they were already very successful and had a clear mission, they faced certain challenges. For example, they wanted to increase their visibility and credibility by being present in the media more often. In addition, they lacked a network to share important business developments with the media. The director of MyWheels also did not have enough a platform to position herself as influential and only competitors' shared cars were included in the journalistic image banks.
After a brainstorm, nxt agency developed an extensive PR strategy for MyWheels. For example, we successfully pitched the director of MyWheels to the media as an expert, giving the organization a face in the media landscape. In addition, we actively worked to announce the acquisitions of Amber and Connectcar. Informing the press and media about these strategic acquisitions increased MyWheels' visibility and credibility.
In addition, we made sure that MyWheels appeared in local and regional media for extensions and other relevant developments. We also ensured that visibility in the journalistic image banks was increased by pitching.
Finally, we pitched MyWheels and sent press releases so that the organization was noticed more often by relevant media.
Thanks to its targeted PR strategies, nxt agency has been able to increase MyWheels' visibility and credibility. They are recognized as experts in the media, and they are currently the largest provider of car-sharing in the Netherlands.
discover the power of PR
Public relations ensures that organizations distinguish themselves, build relationships and strengthen their reputation. If you address the challenges you may experience as an organization correctly and make use of the opportunities that PR offers, your organization can achieve significant success — just like MyWheels.
Ready to discover the power of public relations for your organization? Improve your reputation, increase your visibility and strengthen your relationships with your target group by using public relations. nxt agency is ready to take this step together.
