The main task of a PR agency is to put your organization in the spotlight. This way, you get the attention that your company or you deserve as an expert. But how does a PR agency achieve this and why is this approach so effective? In this blog, we explain this in detail.
One pr agency has the ability to generate publicity, and this is achieved in collaboration with the media. In the Netherlands alone, there are countless journalists eager to write fascinating articles. However, they need topics to write about. And everything that has already been in the news is no longer news once they publish their article. To provide these journalists with new input, PR agencies use press releases.
The process works like this: the PR agency looks for relevant developments in your industry. Once they have a newsworthy development have found, the PR agency is preparing a catchy press release. This press release is then sent to an extensive database of thousands of journalists. Journalists who decide that this topic is also relevant to their target group will write about it.
In most cases, they need an expert for an interview or to gain extra knowledge for a good article. And this is where your company comes into the picture. This is because the press release previously sent contains a reference to your company and your expertise in this area, so that the journalists want to contact you. The article mentions your brand name as a reliable source of valuable information, and as a result, readers see you as an authority in that area: a thought leader.
As mentioned earlier, public relations ensure that an independent institute writes positively about your organization. Not only is this an excellent way to increase brand awareness, but it also builds authority. Authority, in particular, is a unique side effect of public relations.
When an external party writes a positive article about your organization, it sends a powerful message to the reader. The reader then thinks to himself:
“If I ever run into Problem X, I'll call organization Y. Even the media consult them for such issues.”
And that is exactly the power of PR: it allows you to gain an authoritarian position in the market that your target group values. This ensures that the potential target group does not go to the competitor when making the next purchase, but consciously chooses you. Public relations therefore not only offers direct attention, but also lays the foundation for a sustainable and positive reputation in the market.
nxt agency makes various efforts to ensure that our customers end up in the news. For example, we have a large network of journalists - in various sectors where we know what news is of interest to them. In addition, we are aware of what's going on in the news, so that we can quickly recognize signs of change and respond to them. This also helps us predict possible trends and sort out news hooks that are to come. We also keep an eye on what news is coming up, such as political developments and announcing figures. The result: a strategy that does not lag behind the facts.
Translating facts and figures to a coherent and newsworthy story: for many organizations, this remains difficult. Fortunately, we are experts in that. By scheduling brainstorming sessions with our customers, we really get to the heart of a message. Then we translate this into a newsworthy message that will reach the right media outlets via the right journalists. In this way, we ensure that your expertise is presented to the target group that benefits most.
As a PR agency, we offer a number of services and services. Our most popular service is, of course, public relations. We offer this on a project basis when you need us, or as a retainer if you want to use us for a longer period of time. In addition to our PR services, we also provide media training. We do this to help people and/or organizations find their way around talking to the press and journalists. This way, you'll never have your mouth full of teeth and you'll know how to give yourself an attitude. Even when difficult questions are asked.
Sounds interesting? Fill out our contact form to schedule a (call) appointment with Remi, he will be happy to discuss the options with you!
