April 1, the day when nothing and no one can be trusted. Once again this year we were hit with bizarre product launches, fake news that sounded just real enough and stunts that were too good to just dismiss as April 1 jokes.
Having fallen into the trap several times ourselves, we at the office teamed up and ranked the very best April 1 jokes of 2025. Which one caused the most confusion? Which one made us laugh the hardest? And which April 1 jokes were actually too good not to actually perform?
Imagine: while booking your flight, you can directly choose a special seat that will place you next to the perfect match. Transavia this revolutionary concept to launch, and honestly ... we almost wanted to try this. Turbulence or butterflies in your stomach, who's to say?
#2 Knorr Dutch AVG
Knorr announced a new line of "world dishes," but completely Dutch. From broccoli slaw to Brussels sprouts with meatballs - classic AVG dishes. Finally something for the stamppot lover!
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#3 Easytoys x Kesbeke
This prank started very early. A few weeks before April 1, posters were hung throughout Amsterdam with the aaahh-gurk; a vibrating pickle. What started as an April 1 prank became a huge success in no time and was even shared several times on social media. In fact, the idea was so well received that the makers announced on April 1 that they would actually bring the product to market. Real innovation or a double April Fool's joke?
#4 Hollow Bolle Gijs with AI
Efteling's splendor, Holle Bolle Gijs, received a technological update this year a few days before National Funny Day. According to the Efteling spokesman, he would henceforth use smart computer-vision technology - a kind of AI - to recognize who is in front of him and what exactly is being thrown away. He would then give personalized advice on healthy choices as well as waste separation; in other words, a trash can that not only thanks you but also educates you. Vision of the future or pure nightmare?
#5 Pathé movies with Subway Surfers
Pathé announced it is capitalizing on the latest viewing trend: movies with an extra screen underneath that continuously plays a Subway Surfers game. This would help compensate for Gen Z's dwindling attention span and make movie theater visits more appealing to young people. Whether it's a clever invention or a worrisome development, we'll leave for now. One thing is certain: the reactions online were very enthusiastic.
#6 Becoming your own closet with Ikea
Protein powder in the taste of Swedish meatballs. The idea is simple: you combine the benefits of a protein shake with the familiar taste of your favorite IKEA meal. The poster asked, "Become your own cupboard?", was a nod to the typical IKEA experience, and it created a lot of confusion as well as curiosity.
#7 Student Metro Amsterdam
A new subway line specifically for VU and UVA students was announced, and it sounds almost too good to be true. Students can check in for free with their student ID, and there are even quiet rooms to study on the ride. But that's not all: energy for the subway is generated by exercise bikes on the subway. So students can literally participate in their own energy supply while traveling to their classes. It seems a clever mix of sustainability and productivity, this may yet be the future of public transportation.
#8 Polarscents
What if you could relive your backpacking adventures from home? Polarsteps brought this idea to life, with their own perfume line: PolarScents. They themselves call it "scents that no one asked for, but every traveler knows. The line includes scents such as 'forever vapor towel', 'bug battle' & 'beat up backpack'. Each scent takes you back to your most epic travels.
#9 AFAS live length format
To improve visibility for all concertgoers, AFAS live is introducing a length seating arrangement at standing concerts. Shorter visitors will stand at the front, while taller visitors will be seated in the back. This ensures that everyone has a view of the stage without obstruction.
#10 Snack machines in sports city
FEBO and SportCity have joined forces and are bringing a snack vending machine full of protein croquettes to gyms. So, after your intense workout, you can pull a croquette right out of the FEBO vending machine. So, you never have to step out of the gym with a hungry stomach again. It may not sound very healthy, but the occasional post-workout snack can't hurt, right?
Are you also curious about last year's funniest April 1 jokes? Then also check out our list of the best April 1 jokes of 2024 here.
