Within mobility, the front pages are dominated by technological innovation and sustainability issues. If you want to raise awareness of your company in this market, you can do public relations (pr) can help you. Whether it's introducing groundbreaking technologies, finding your way in an ever-changing market, or building a strong brand. In this blog, you'll learn how to use PR so that your organization is seen as the expert in mobility.
Through PR, you can ensure that your organization is seen more often. Things that seem very common within your organization have a good chance of being very newsworthy. A public relations agency can help bridge the gap between you and the media so that you become a dominant shareholder in the mobility conversation.
Share carrier MyWheels, a major player in mobility, grew rapidly in recent years. To make this clear to the outside world, a press release was sent out with each expansion into a new city. Growth figures are also shared annually. Through PR you ensure that not only the organization itself proclaims the message, but also independent media, such as newspapers. This strengthens the reach, credibility of the story and increases opportunities.
The mobility sector is changing rapidly. This can be seen in electric vehicles, shared mobility and the increase in different means of transport. In such a changing industry, PR helps form a strong brand identity that changes with the times and remains distinctive.
By being present in the media, and letting someone else (the journalist) tell your story, you create trust with consumers, investors and partners. And above all, you ensure that your brand gets a face with personality.
Take ANWB Business as an example. They already had a strong brand identity, but it takes effort to keep it that way. To get this done, we advised researching business owners and their challenges around mobility. With facts and figures from the surveys, we created hard news together. With one expression, this provided a total potential reach of over half a million. In addition, we capitalized as much as possible on relevant developments in the field of mobility. With this strategy, ANWB Zakelijk remains linked to entrepreneurs and their problems around mobility. Problems that ANWB Zakelijk wants to help with.
By participating in the conversation of the day more often, you can establish yourself as a source of knowledge in the field of transportation and mobility. The more media experience you build, the easier it will be. A public relations agency can show you the way through the media landscape and make sure you come out the right way.
Hiltermann Lease is mobility experts in operational, financial and equipment leasing. They saw that their organization was growing, but did not know how best to tell this to the world. Through a press release surrounding their 100,000th contract, they networked with BNR Zakendoen. Here the top executive was a guest to talk about the substantial growth over the past three years. This shows that a PR agency can help you find the right people and tell the story.
Pr is more than just publicity; it is a strategic partner in the journey to greater brand awareness and a strong identity - and it provides you with a place as an expert. It also increases the visibility of your innovations and builds trust.
With a world craving smart and sustainable mobility solutions, a powerful PR approach can open the doors to new opportunities and help you shape the future of mobility. Do you have that PR approach ready to go?
