Making instagram followers grow organically: this is how you do it!

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Mila Weeteling
May 27, 2024

Instagram is a powerful platform for organizations to promote their brand. By using Instagram, you can reach your audience and build strong relationships. But what if the number of Instagram followers doesn't increase? I have listed 8 tips to help you with this.

give a face to your brand and show that there is a real person behind the page

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1. optimize your profile

An optimized Instagram profile can help increase your Instagram followers. Make sure you have a recognisable profile picture, such as your organization's logo. Adjust your bio as well. Include your organization's brand values and services here, but make sure that visitors to your page immediately know what to expect from you. Also, add a link to your website right away.

2. post regularly

Consistency is important on Instagram. By not regularly By saying something about you, you will lose your followers. But of course, you want to make sure you add Instagram followers, and not lose them. By consistently by posting, your followers get an idea of who you are. It creates trust and reliability. Are you going to post consistently? Then it is useful to plan ahead. It takes time to create new content, so make sure you always have something to post.

3. make use of hashtags

Hashtags are used in a variety of ways. You use a hashtag in this case, to get more Instagram followers. You categorize your posts by using relevant hashtags. This way, users who find this topic interesting come to your account, and you get relevant followers. Instagram let us know that three to five hashtags is the ideal number. Twenty hashtags don't work better than five.

4. interact with your audience

Show that you're engaged and value your followers' opinions. Do this, for example, by responding to comments and answering questions.

5. follow relevant accounts

Following other Instagram pages also helps to grow your Instagram followers. Follow people you know, work with, and share interesting content in your area of interest. The people you are going to follow also have followers themselves. By following pages that are in the same industry, it increases the chance that their followers will follow you too.

6. alternate with your content

You want to grow your Instagram followers. Therefore, place different varieties content. This offers the opportunity to highlight different aspects of your brand or message. You can post images to share information, and videos can have a strong emotional impact. Alternate so that your followers don't get bored.

7. show who you are

Are you promoting your work or organization? Then you can build a personal connection by sharing photos of yourself. You give a face to your brand and show that there is a real person behind the page.

Post photos of yourself when you're at work, or when you're having a special day, such as at an event or visiting customers. This is how you strengthen the credibility and trust of your followers.

8. understand the algorithm

The points above have everything to do with the algorithm. Want more Instagram followers? Then it is important to algorithm from Instagram to understand. This way, you can reach more accounts, and these can become potential followers. But how do you ensure this?

• Use all Instagram features: Instagram gives priority to accounts that use all features. For example, use your feed not only for photos, but also for videos.

• Post stories: Instagram stories is also an important feature. This is because posts on Instagram are not placed chronologically. By posting stories regularly, your followers will still end up on your account this way. Also place polls on your stories to interact with your target group.

• Interaction: By creating interaction on your account, such as many comments on a post, you ensure engagement. Instagram sees your post as newsworthy and places it at the top of the feed.

With these tips in mind, you can increase your number of Instagram followers and build a beautiful and engaged community. Experiment with your content and see what works for your followers. Want more information? Feel free to take a look at our other blogs that are about this.

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