sharing digital insights: becoming a guide
By sharing your digital insights through press releases, expert interviews, and guest blogs on industry platforms, you position yourself as the go-to person for digital knowledge. Building media relationships helps expand your reach, ultimately making you a guide in the digital industry.
In practice:
Along with the AI chatbot company Watermelon we worked on a strong PR campaign for Watermelon Pulse. Within a short time, it was picked up by more than 15 media outlets and garnered social media attention.
impactful digital presence: building your digital legacy
A well-designed PR campaign can increase your digital presence through media appearances, online articles, and mentions in relevant publications. This not only contributes to building your image, but also attracts new connections
In practice:
Cyber security company Legian investigated the budget bill for Prinsjesdag 2023, showing that little or no attention was paid to their expertise: cyber security. We wrote a press release together and contacted various journalists. As a result, Legian achieved a lot media attention.
digital reliability: build security
Your visibility in the news means that your expertise is recognized by major news sources. Appearing in recognized media therefore strengthens the reliability of your company. Because, if you appear in a NOS article about cyber security, for example, then it must be the truth.
In practice:
ADC, an AI and data consultancy in Amsterdam, investigated the topic of AI in the party programs of the 2023 Dutch elections. With all the collected data, we wrote a press release and sent it to various media. The outcome? A reliable image through national publications.
authentic story: knowing who you are
Pr gives you the space to tell your digital story authentically, without excessive marketing jargon. By sharing personal stories and experiences, you make an emotional connection and build a positive reputation.
In practice:
Marketplace distributor Operator One had a good story to tell. They know their industry like no other. By switching quickly, responding to current events and approaching the right people, together we made sure that they are in the FD cameo.
digital impact: small, powerful, relevant
PR can increase the impact of initiatives by sharing success stories. Personal interviews and media case studies show how small, powerful digital steps can have a relevant impact, inspiring others.
In practice:
The AI chatbot company Watermelon created an AI Kiesbot that could be asked questions about the elections. This resulted in a lot of attention in IT media, with which Watermelon was able to show the industry what it had to offer.
So, as a digital company, the time has come to use PR as your strategy for thought leadership. Show the world what you have to offer, create a lasting digital footprint and inspire others with your digital impact. The way to thought leadership starts here. Let's get started together!
