public relations vs marketing: what exactly is the difference?

what is pr in marketing?

Public relations is a strategic communication and marketing discipline that involves managing and shaping an organization's image and reputation. It is not advertising, but it creates and maintains a positive public perception of a company, brand or individual.

Pr and marketing share the common goal of promoting the brand and raising awareness. When effectively integrated, PR and marketing create a comprehensive and coherent approach to building and promoting a brand.

different goals of PR and marketing

And while PR and marketing can work together to achieve the overarching goal, they both have different goals.

The goal for public relations revolves around:

Generate awareness for an organization by managing a positive reputation through various communication channels to reach the general public.

The purpose of marketing is to:

Reach consumers and encourage them to take action aimed at sales.

overlap between public relations and marketing

Despite some very clear differences, public relations and marketing are inextricably linked. To be successful in today's world, the two departments must work together.

Let's take an example. If the product or service you're advertising has limited brand awareness, you're likely to have more trouble building a successful brand reputation or relationship with consumers. There is a good chance that this will ultimately result in a decline in sales.

If the PR and marketing departments work together to get started with this, this means, for example, that brand awareness is first increased by getting press attention for the product or service. Then, there are social media ads and messages created to promote that press.

For example, there are many other ways in which PR and marketing can reinforce each other. Do you need help with that? Then please contact us. We are happy to think along with you about an appropriate approach!