tips for working with a PR agency
define your goals and expectations
Drafting your goals and expectations is something you do beforehand, even before you look for a PR agency. What do you want to achieve with your PR efforts? Do you want more media attention, greater brand awareness or more engagement from your target group? Communicate these goals to the PR agency so that they can develop a strategy that meets your needs.
ensure open communication
A successful collaboration requires open communication between you and the PR agency. Share important information about your organization, your products, target group, and brand identity. Also, be clear about your expectations and provide regular feedback. By maintaining transparent communication, both parties can work more effectively and achieve better results.
respond quickly
Nowadays, everything is fast, including communication and media. That's why you should always be ready to respond quickly to emails, apps, and messages from your PR team. For example, it could be a journalist who wants to talk to you or get information — and then, as an organization, you need to be able to switch quickly. Your PR agency works to offer you opportunities, but these opportunities won't become publications without you.
work on strong media relationships
Invest time in getting to know your PR agency team so they can get a deep understanding of your organization and your goals. Organize regular meetings and build a relationship of trust. The better the PR agency understands your organization, the better they can represent you. Do you want to know the best way to do this? Read the blog”make a lasting impression: tips for the optimal maintenance of media relationships”.
make use of their expertise
A PR agency has valuable expertise and experience in the field of media, communication and strategy. Make the most of their knowledge and ask for advice when developing your PR strategy. Your PR agency is the right party to help you identify media opportunities, write press releases and set up media relations.
measure and evaluate results
After discussing the KPI learning goals, it's important to check whether you actually achieved those learning goals during your PR effort. So you can immediately see if it pr agency has taken into account your goals.
In short, don't miss out on opportunities and make your collaboration with a PR agency a success story for your organization!
