Mila Weeteling
April 29, 2024
As an organization, do you want to increase your reach on Instagram and create an engaged community around your brand? In this blog, you'll read powerful techniques and secrets to expand your reach.
As an organization, do you want to increase your reach on Instagram and create an engaged community around your brand? In this blog, you'll read powerful techniques and secrets to expand your reach.
A company page offers benefits that a personal page does not have. For example, a company page gives you access to your followers' statistics. For example, ages, the posts with the most reach and the number of clicks to your account or website.
If you have a company account, you can add a contact button to your profile. This feature takes the visitor directly to your company account chat, where you can have a conversation. Please note that you can't set your company account to private, but as an organization, you probably want as many visitors as possible anyway — and that works best with a public account, of course.
With a company account, you also get insight into the times when your followers are active. You can take advantage of this by posting at these times. So keep a close eye on the statistics and respond to them. Learn what works and what doesn't. Improve your strategy and get better results.
By making smart use of relevant keywords in your Instagram profile, you can increase visibility and findability improve your account. Include a brief description of your organization in your biography. State what makes your organization unique and what you have to offer.
By using hashtags you come to the attention of the target group. This is because users can follow certain hashtags so that they see the messages with this hashtag. For example, hashtags make your posts easier to find, increasing the chance of getting more likes and followers.
In fact, locations work the same as hashtags. By adding your location, your post will be shown to people who search for the chosen location. For example, the location could be where your organization is located.
By posting content regularly, you stay in touch with your target group. In addition, your brand remains visible and your followers return to your profile. Instagram's algorithm rewards accounts that post regularly with greater visibility in followers' feeds.
Instagram has several features, such as Reels, Stories, IGTV (Instagram TV), and Instagram Live. By using a mix of these features, you can offer a variety of content that matches your organization and the preferences of your target group. Instagram rewards the use of various features by showing your content to a wider audience.
For example, if you use Reels a lot, Instagram can show your content to users who are interested in this type of content, even if they don't follow you. This way, you can reach more people.
Instagram users are constantly flooded with content. Instagram is a visual platform, so it's useful to focus on that visual aspect. Be consistent so that the target group will recognize you. Use a corporate identity with your own color palette and make sure that the content you post is engaging, informative and/or entertaining.
You can find a lot of things on Instagram interaction location. For example, in the text below your Instagram photo, you can ask a specific question that the target group responds to. Through these kinds of interactions, you build a relationship with your target group. And what's more: because there is interaction below your post, it is seen as interesting by Instagram and your post will be at the top of your followers' timeline more quickly.
In addition to responding to comments, you can also use polls in your Instagram Stories. Encourage your followers to share their views and engage in conversation. Giveaways also provide interaction. Just make sure that the action is focused on your organization or brand.
It's possible that not all customers know you're active on Instagram. Share your socials via the newsletter or add links to your website.
Increasing your reach on Instagram requires a thoughtful strategy and consistent deployment. Use these 9 tips to increase your Instagram reach and create a vibrant community around your brand.
