Nick Hoogwout
September 18, 2024
One call to action button (CTA) strengthens your online PR strategy by encouraging direct action. Think of buttons like “Download Now” whether “Read more”. These buttons respond to the automatic decision processes of your target group.
The psychologist Daniel Kahneman describes this in his book Thinking, Fast and Slow. People make 95% of their decisions with a fast, intuitive system. A CTA makes smart use of this by activating these automatic processes. This increases interaction and conversions, ideal for your PR strategy.
Social proof strengthens trust in your brand. This principle, explained by Robert Cialdini in Influence, shows that people make choices based on what others do. For you online pr strategy this means: show recommendations, reviews, and testimonials from happy customers. Potential customers value other people's experiences more than your own marketing messages.
Use this social proof on your website, LinkedIn, or other channels. This builds trust and makes you more attractive to journalists and media. A good reputation often leads to more media attention.
LinkedIn has a tool that automatically invites people who like or comment on your posts to follow your page. This is a great way to strengthen your online PR strategy.
You reach a target group that is already interested in your content. This gives you followers who are really engaged. More followers mean greater reach, more interactions, and a stronger brand position.
AI is playing an increasingly important role in PR. LinkedIn is testing a writing assistant that provides personalized suggestions for your profile. Think of headlines, summaries, and experience sections.
This tool can optimize your profile and make it attractive to journalists and potential partners. How to strengthen yourself online pr strategy and stand out among important target groups.
Short videos attract immediate attention and get your message across quickly. LinkedIn is testing a new video feature with a special feed for short, TikTok-like videos.
Although this feature isn't available in the Netherlands yet, you can already experiment with short-form videos, test what works for your target audience and be prepared when the feature launches here.
By using these tools and techniques, you are building a powerful online pr strategy. Want to know more? Contact us or follow our blog for the latest trends and tips!
