the word count for your business blog
It's useful to know how many words to use if you want to maintain an ideal length. That's not that simple, though, because there isn't a perfect word count for your business blog. It also depends on how much you can write about the blog topic, of course.
However, there is a minimum number of words that are wise to use. This minimum is 300 words by blog. In principle, more is always better, provided it adds value to the blog. Ultimately, it's about getting readers to read an interesting blog and thereby valuing your content. This is not only in the interest of the reader, but also for SEO.
SEO: search engine optimization
SEO is about optimizing your website to improve visibility in search engines such as Google. As an organization, you want the content to be easy to find for the target group. In other words, rank as high as possible in Google's search results. By writing SEO-proof content, you get the most out of your business blog.
It is important to realize that the consideration phase of the buyer journey with customers often includes search engines when Google starts. This is the time when potential customers start to orientate themselves and thus take a look at the offer. Of course, it's ideal if your business blog is on the first page of Google.
Blogging helps to optimize the findability of your organization. The length of your business blog also contributes to this. Google generally finds very short pieces of text, less than 300 words, not of added value. This is because Google's goal is to help their users in the best possible way, so to quickly provide a well-founded answer to their question. Plus, the length of your business blog helps the A.I from Google to better understand your text and assess relevance.
keywords
What's more, what helps Google better understand your text is the use of a keyword. Choose a search term that describes the topic and find out what word your target audience would use. Only let this search term appear in relevant places in your text, and don't forget the title, subheadings, url and meta data.
If you don't dose the use of the search term and incorporate it into almost every sentence, it can backfire. Not only with Google, but also with the reader. After all, the readability of your business blog is then very poor, so your reader drops out more quickly and you bouncerate increases — which in turn comes at the expense of your SEO work.
There are various tools to help you find a relevant keyword. The keyword planner from Google is an example of this.
readability of your business blog
You want your business blog to be readable. It must be a smooth text that the reader holds. Because the longer they read your blog, the better it is for your website; and for SEO. How does that work? If Google sees that visitors are on your website for a long time, it must be a good website!
The readability of your business blog depends, among other things, on the length. You don't want your blog to contain 1,000 words but then repeat yourself or contain a lot of irrelevant information.
tips to make your business blog easier to read
To help you write a readable business blog, we share a few tips with you below.
if it doesn't add value, omit
As we've just mentioned briefly: repetition isn't what you want. The reader will drop out more quickly and look for another business blog. To prevent this, read the blog again after writing and take a critical look at the content. Is certain information already mentioned elsewhere? Or does this piece of text actually say the same thing as the one before it? Then remove the redundant or repetitive information.
don't make your sentences too long
When you're reading a piece of text, you don't want the sentences to be too long. In principle, this works the same as with a text that you are going to read aloud. Just pay attention when you read a business blog: short sentences stick better. They also give your brain time to process the information. When it comes to long sentences, many readers actually drop out.
write from the reader's perspective
When you share your knowledge, you may take certain things for granted. A term like “SEO” is a good example of this. The reader may not know what that term means at all. Because you are familiar with this term, you probably don't immediately think of explaining it. If you forget to do this, chances are that your readers won't understand the text as well. Or even misunderstanding.
So check for yourself what questions the reader would have. Which terms are not so obvious? By answering these questions, you can add valuable information and increase readability. An additional advantage of this is that you can easily reach the minimum of 300 words this way.
start business blogging
Now that you know how long your business blog should be, you can get started. It's important that you don't stick to one business blog. The more you blog, the more visibility you create for your organization.
