SEO tips for blogs: 6 effective strategies for better visibility

1. Create an SEO friendly title

An SEO-friendly title is crucial for both search engines and users. It helps search engines understand the content of your page and increases the chances of your content being clicked by your target audience. A good title contains important keywords, is relevant to the content, and is attractive to the reader.

How to create an SEO friendly title

• Use relevant keywords: Choose keywords that your target audience is looking for. This increases the chances that your title will rank well in search engines.
• Keep the title concise and clear: Titles between 50-60 characters work best because search engines often don't show full results for longer than that.
• Put the most important keyword at the front: Search engines value words at the beginning of the title more, so make sure your most important keyword comes first.
• Make the title attractive: In addition to SEO, your title should also appeal to people and motivate them to click on it. For example, add numbers, years, or strong words.

SEO-friendly title example:

• Instead of:”Never appeared in the news as a startup or a small organization? Here's how to start“
• Use:”No media attention as a start-up? here are 5 easy tips“

This title contains both keywords (“media attention”, “startup”, “easy”) and elements that appeal to the reader (the number of tips and the year).

With a well-optimized title, you increase the chances of ranking higher in search engines and attract more relevant visitors.

2. Create a search engine friendly URL

A good URL is short, powerful, and contains the most important keyword. This helps both search engines and users immediately understand what the page is about.

Preview

Current URL:

https://www.nxt.agency/blog/nooit-verschenen-in-het-nieuws-zo-begin-je

Search engine friendly version:

https://www.nxt.agency/blog/zo-verschijn-je-in-het-nieuws

Why does this work?

• Brief and clear: A simplified URL is clearer.
• Keyword Usage: “Appearing in the news” highlights the key message.

Active formulation: Words like “This is how you appear” motivate action.

3. The importance of a strong H1

The H1 headline is crucial for SEO: it gives search engines an important signal about the topic of the page. A good H1 not only improves findability, but also gives readers a clear expectation. The current blog does not have an H1, so we're using the title as an example.

Preview

Current H1:

“Never appeared in the news as a startup or a small organization? Here's how to start”

Improved H1:

“No media attention as a start-up? Here's how to start!”

Why does this work?

• Shorter and more powerful.
• Actively formulated.
• Focused on the reader's search intent.

4. Start with an SEO-friendly first sentence

The first sentence of your article is essential. By using and possibly emphasizing your keyword here, you increase the chance of a higher ranking.

Preview

Current paragraph:

“It can feel like a disadvantage if your organization has not - or almost never - appeared in the media. Especially if you do see competitors in the news.”

Improved version:

“Aren't you in the news with your organization yet? That can feel like a disadvantage, especially if your competitors do get media attention.”

Why does this work?

• The keyword is at the front.
• Question form increases the click-through rate.
• It closely matches the user's search intent.

5. Use a featured image with a keyword

The file name of your image is important for SEO. A descriptive file name reinforces the relevance of your page.

Preview

Current file name:

“Iris reads newspaper”

Improved file name:

“Woman reads newspaper for news”

Why does this work?

• The keyword has been incorporated into the name.
• It gives Google and users direct context about the image.

6. Add internal links

Internal links provide a better website structure and help Google better understand your pages. Refer to related content and make sure the links are logically relevant to the topic.

Tips for internal links:

• Link to relevant blogs or pages on your website.
• Use descriptive anchor texts, such as “More SEO tips”.

Conclusion

With these practical examples, you can easily improve the SEO of your blogs. By using search engine friendly URLs, strong H1s, and strategic keyword usage, you can make your content more relevant and easy to find. Start optimizing today and see the difference in your online visibility!

‍