4 reasons to include podcasts in a PR strategy
1. providing a platform for sharing knowledge
Perhaps the biggest advantage of podcasting is that you create a platform for sharing knowledge. A podcast is the perfect place to go in-depth and discuss topics extensively. Especially when you compare it to the average social media post. By sharing valuable information, you show that you are indeed the expert. And that's exactly how you can position yourself as a thought leader.
2. increasing the visibility of an organization
By joining podcasts, or starting your own podcast, you can expand your reach. If you regularly visit podcasts or upload episodes, you ensure visibility and familiarity. This allows you and your organization to top-of-mind status achieve, with which listeners see you as the organization in your industry. When you join a popular podcast as an expert, you can easily reach the target group with your message. In addition, interacting with other podcast hosts and guests contributes to the credibility and image of your organization.
3. strengthening existing relationships
When we look at the role of podcasts in pr, it's important to emphasize that podcasts aren't just a platform for sharing information. It also allows you to build a personal connection with your audience. Podcasts give organizations a platform to connect with their audience in an informal way. When you regularly upload an episode or are a guest, you can build up a kind of permanent fan base. A community that trusts you and is loyal to your content. Listener engagement can result in more valuable customer relationships and thus higher sales.
4. sharing different types of news
Finally, podcasts provide a medium for organizations to share their views and perspectives on current issues. Also hard news from your organization, you can share while recording a podcast. Hard news often has a high “click content” because it grabs attention. But a podcast is also a good place for sharing an opinion or news jacking. By sharing this in a podcast, you immediately get the opportunity to delve deeper into this. So perfect for topics you would like to explain more about.
Podcasts therefore offer plenty of opportunities for an organization to strengthen their thought leadership. In fact, in 2023, they are almost indispensable in a complete PR strategy!
