Over the past few years, LinkedIn has grown into a powerful marketing tool. From maintaining your brand to generating leads. The use of LinkedIn is very diverse and can continuously increase your brand awareness and network. Do you already know the best way to optimize your LinkedIn company page? You can read it below!
In recent years, LinkedIn has grown into a powerful marketing tool. From maintaining your brand to generating leads. The use of LinkedIn is very diverse and can continuously increase your brand awareness and network. Do you already know the best way to optimize your LinkedIn company page? You can read it below.
First, think about why you have a LinkedIn company page you want to create. Do you want to do this to create more brand awareness, expand your partner/network, find potential employees? Or do you want to share the knowledge more within your organization and with this? thought leadership promote? Think about this carefully, because you're going to base the content on this.
A LinkedIn company page is a good way to show what you have to offer as an organization. This is especially important when you want to promote thought leadership. On the page, you introduce your company and there is space for your logo, banner and contact details. In addition, you get the space to post different content for your target group.
Looking for new people for your organization? That's also possible on LinkedIn! The choices here are endless!
Did you know that? LinkedIn even the only social media platform for professionals? This makes it the ideal place to improve your brand reputation. Here, organizations have the opportunity to get in touch with an increasing number of leads. In addition, LinkedIn offers many features that you can use to improve your visibility.
First of all: what is social selling? Social selling is a sales way to generate more leads. You do this by first contacting potential customers via social media and then building a relationship with them. In social selling, the following elements are essential:
● Professional profile: Your profile is your organization's business card. So make sure your profile looks professional and show what your organization stands for in a few rules. Keep this short but to the point.
● Visibility: To get more visibility, you can post original/quality content in the form of videos and/or carousels. Do you have an advertising budget at your disposal? Then you can also choose to create different types of ads.
● Findability: Use SEO (search engine optimization) to ensure that people end up on your profile. Further in the blog, you will discover how to successfully use SEO for LinkedIn.
● Attracting the right people: You attract more employees and interns when you post a vacancy online. When you use the right keywords in your vacancy, you are easier to find in the LinkedIn search engine. This search engine is often used when someone is looking for a job or an internship.
To optimize your LinkedIn company page, you need to take the time to ultimately make it work to your advantage. When optimizing, a number of things are covered that you need to take into account.
By following the following tips, you will improve the visibility and ranking of your LinkedIn company page in search engine results. This way, your organization can reach more potential customers, clients and employees.
One of the first steps to boost your presence on LinkedIn is using the right keywords. Include relevant keywords in your headline and description, using two or three keywords that draw attention to your profile. Be sure to add keywords when renaming your banners and cover photos.
But how do you get the right keywords? You can use the free tool for this Ubersuggest use. Here you enter a keyword, for example your job title. This way, you can see which keywords are used the most and therefore generate the most search traffic. An alternative tool is Google Trends. This allows you to put up to five keywords side by side and compare them to find out which one is most searched for. We use ourselves SE Ranking. This is a paid tool, but you also get a lot of detailed information in return.
It has been proven that you 40 times are more likely to be found on LinkedIn if you have a complete and optimized LinkedIn company page. This means that you must have at least a profile photo, a catchy description, a call to action and a banner.
The description says a lot about your organization. Within a number of rules, you want to show the visitor to your profile what your organization stands for. Base the description on how you (as an organization) want to help people and what you stand for.
The logo and banner can't be missing from your LinkedIn company page. These corporate identity elements attract attention, give a strong first impression and form the basis of your organization. Make sure that both the logo and banner are original and formatted in the correct format.
Sharing relevant content is something you shouldn't forget when optimizing your reach on LinkedIn. This is because posting regularly can lead to more engagement and visibility. If your company page's LinkedIn connections/followers like, share, or comment on your content, their connections will see your posts. This way, you can increase the reach of your page in an organic way.
Once you've applied the steps above for your LinkedIn company page, you're well on your way to optimizing your profile. You can choose to leave it at that, or you can further optimize your LinkedIn company page. For example, by using LinkedIn ads. With paid ads, you can reach a larger target group, generate more leads, or increase brand awareness.
LinkedIn can charge advertising costs in two ways: via CPC (cost per click) or CPM (cost per 1,000 views). The average CPC on LinkedIn, there is between 2 and 3.50 euros per click. The average CPM is between 7 and 10 euros per 1,000 views.
