Artificial Intelligence (AI) has become an integral part of today's world. It's an important factor for most people — without them knowing it at first. AI is now being used in various sectors to take over human tasks, giving employees more time for other parts of the business. While many people are still skeptical about how AI works and why we should need it, the PR sector has now embraced AI.
The PR sector is a world without borders, where creativity is a top priority. The most creative and fun ads get the best views and get the most likes. AI could well help with this. Where we, as humans, need rest at some point and need to recover after coming up with countless ideas, AI can go on endlessly inventing, designing and analyzing new business opportunities.
AI offers a world of opportunities and perspectives for PR agencies. For example, AI can help with data analysis and audience segmentations. By using AI for this, a PR agency can reasonably easily get a good and clear picture of the performance of the advertisements among the various target groups. AI can also create personalized content or news reports, which then only need to be checked.
There are still people who doubt AI. This has nothing to do with whether it works, but rather about the fear that AI works too well. “What if AI takes over my job and then I'm out of work?”
Fortunately, I have good news. Indeed, AI could address various parts of PR, such as data analysis, customer service, content creation and sentiment analysis. But AI will never be able to completely take over PR. Over the years, PR has shaped human creativity and emotional intelligence.
Humanity is the cornerstone of PR. Where AI can provide analysis without any effort, people can respond to feelings and emotions. PR is often about building and maintaining a relationship with the media or other people. AI can help find contacts, but it will never be able to maintain this relationship.
AI consists of many different types and types. ChatGPT is currently the best-known AI software. ChatGPT can help create and generate text about a specific topic. This is especially useful for creating a first draft version or coming up with ideas, for example.
Translation machines are also useful AI tools when you need to translate a text quickly. Please note: always check your story in case there are minor errors. Chatbots are perhaps the most used AI tools by companies. You can incorporate a chatbot into your website, allowing visitors to ask their questions to the chatbot first — not you right away. So you have more time for other things. In addition, you can use AI tools that help analyze and monitor data. By having a clear insight into data, you can immediately respond to trends and new opportunities.
