You've started creating and publishing a podcast. The first episode is online, now what? Will you wait two weeks, or will you post the next episode after just a few days? To ensure that your podcast gets regular listeners, consistent posting is crucial.
After publishing your first episode, it's important to find a fixed time for your new podcast episodes. Do you already have one? podcast, but are you not posting consistently? Then now is the time to change this. Why is it important to be consistent? There are several reasons for this:
• Engaged audience: Consistent publishing ensures that your audience knows where and when they can expect new content. This helps build a habit among your listeners to listen to your podcast regularly, and therefore they are more likely to keep listening to your podcast episodes.
• Growth: Podcast platforms use algorithms to rank podcasts. Among other things, they look at consistency in publication. By taking this into account, you'll improve the chances of your podcast ranking higher. Podcast platforms also look at your podcast's subscriber count and listening activity. It's easier for your listeners to stay interested if you're consistent.
• Dedication: By publishing regularly, you show that you're committed to your podcast. This can help the listener have more confidence in you.
So publishing your podcast episodes regularly is crucial, but how do you make sure you post consistently?
It's important to always be realistic. Creating a podcast didn't just happen. The preparation, recording and editing takes time. Do you work with multiple people? Then you have to plan when you get together.
In principle, can you post every week, but will that be very tight in the schedule? Then post your podcast once every two weeks. Listeners need to know where they stand and when to expect your new episode.
There are also podcasts that work with seasons. For example, they make a ten-episode season, and then they're not there for a few weeks.
One podcast content calendar can help you plan and prepare your podcast episodes. Here you can write, among other things, when you are going to do research, when the recording day is, when the podcast will be edited and what the publication date is. This helps you create an overview, so you know what else needs to be done to get the episode online on time.
Planning the podcast ahead helps you post consistently. Working forward will also help you with this. It gives you more time to prepare, research, and produce each episode. In addition, you have longer time to arrange guests, if you want to. For example, plan a day to record multiple podcast episodes. Working ahead also gives you the ability to mitigate unexpected events, such as illness or technical problems.
After these tips, you are ready for a consistent approach! By posting consistently, you'll build a loyal community of listeners who look forward to your podcast episodes. Do you have any questions, or would you like advice? Don't hesitate to contact us!
