You've started creating and publishing a podcast. The first episode is online, now what? Do you wait two weeks, or do you post the next episode after only a few days? To ensure your podcast gets steady listeners, consistent posting is crucial.
After publishing your first episode, it's important to find a set time for your new podcast episodes. Do you already have a podcast, but don't post consistently? Then this is the time to change it. Why is it important to be consistent? There are several reasons for this:
- Engaged Audience: Consistent publishing ensures that your audience knows when and where to expect new content. This helps build a habit among your listeners to listen to your podcast regularly, and therefore there is a greater chance that they will continue to listen to your podcast episodes.
- Growth: Podcast platforms use algorithms to rank podcasts. Among other things, they look at consistency in publication. By taking this into account, you improve your podcast's chances of being ranked higher. Podcast platforms also look at the number of subscribers and listening activity of your podcast. It is easier for your listeners to stay interested if you are consistent.
- Dedication: By publishing regularly, you show that you are dedicated to your podcast. This can contribute to making the listener trust you more.
So publishing your podcast episodes regularly is crucial, but how do you make sure you post consistently?
It is important to always be realistic. Making a podcast doesn't happen overnight. Preparation, recording and editing take time. Are you working with several people together? Then you need to plan when you get together.
Can you basically post every week, but does that get really tight on your schedule? Then post your podcast once every two weeks. Listeners need to know where they stand, and when to expect your new episode.
There are also podcasts that work with seasons. For example, they make a season of ten episodes, and then they are not there for several weeks.
A podcast content calendar can help you plan and prepare your podcast episodes. In it you write when you will do research, when the recording day is, when the podcast will be edited and what the publication date is. This helps you create an overview so you know what still needs to be done to get the episode online on time.
The podcast planning ahead will help you post consistently. Working ahead is also going to help you with this. It gives you more time to prepare, research and produce each episode. In addition, you have longer to arrange guests, should you want to. For example, schedule a day when you record multiple podcast episodes. Working ahead also allows you to catch unexpected events, such as illness or technical difficulties.
After these tips, you'll be ready for consistency! By posting consistently, you'll build a loyal community of listeners who look forward to your podcast episodes. Still have questions, or want some advice? Don't hesitate to contact us!
