A public relations agency's main job is to put your organization in the spotlight. This way you get the attention your company or you as an expert deserves. But how does a PR agency achieve this and why is this approach so effective? In this blog, we explain this in detail.
A public relations agency has the ability to generate publicity, and this is accomplished in cooperation with the media. In the Netherlands alone, there are countless journalists eager to write engaging articles. However, they need topics to write about. And anything that has already been in the news is no longer news once they publish their article. To provide these journalists with new input, public relations agencies deploy press releases.
The process works like this: the PR agency looks for relevant developments within your industry. Once they have found a newsworthy development, the PR agency prepares a catchy press release. This press release is then sent to an extensive database of thousands of journalists. Journalists who decide that this topic is also relevant to their target audience will write about it.
In most cases, they need an expert for an interview or to gain additional knowledge for a good article. And this is where your company comes in. This is because the previously sent press release contains a reference to your company and your expertise in this field, making the journalists want to contact you. In the article your brand name is mentioned as a reliable source of valuable information and because of this you are seen by the readers as an authority in that field: a thought leader.
As mentioned earlier, public relations ensures that an independent institution writes positively about your organization. Not only is this an excellent way to increase your brand awareness, but it also builds authority. Authority, in particular, is a unique side effect of public relations.
When an outside party writes a positive article about your organization, it sends a powerful message to the reader. The reader then thinks to himself:
"If I ever face Problem X, I call Organization Y. Even the media consult them for such problems."
And that is precisely the power of PR: it allows you to acquire an authoritative position in the marketplace that your target audience values. This ensures that the potential target group does not go to the competitor at the next purchase, but consciously chooses you. Thus, public relations not only provides immediate attention, but also lays the foundation for a lasting and positive reputation in the market.
nxt agency makes various efforts to ensure that our clients are in the news. For example, we have a large network of journalists-, in different industries- who we know what news is of interest to them. In addition, we are aware of what is going on in the news, so we can quickly recognize signals of change and respond accordingly. This also helps us predict possible trends and pick out news hooks that are coming. Furthermore, we keep an eye on what news is coming, think political developments and announcing numbers. The result: a strategy that is not behind the times.
Translating numbers and facts into a coherent and newsworthy story: for many organizations, this remains difficult. Fortunately, we are experts at it. By scheduling brainstorming sessions with our clients, we really get to the heart of a message. We then translate this into a newsworthy message to reach the right journalists at the right media outlets. In this way we ensure that your expertise is presented to the target group that needs it most.
As a public relations agency, we offer a number of services and services. Our most popular service is, of course, public relations. We offer this on a project basis when you need us on a one-off basis, or as a retainer when you want to use us for a longer period of time. In addition to our public relations services, we also provide media training. We do this to teach people and/or organizations how to speak to the press and journalists. This way you will never be at a loss for words and you will know how to handle yourself. Even when difficult questions are asked.
Sounds interesting? Fill out our contact form to schedule a (call) appointment with Remi, he would be happy to discuss the possibilities with you!
